Lead Product Marketing Manager - Verticals

Ramp; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Flexible PTO

Home-office equipment ordering

Health and wellness stipend

Travel budget

Weekly coffee stipend

United States medical/dental/vision

Job summary

Ramp is hiring a Lead Product Marketing Manager, Verticals to own the vertical GTM operating model for Construction / A&E and Nonprofits / Public Sector. You will influence product roadmap and build cross-product narratives to win in priority industries.

You will lead market-facing programs, define ICP and activation plans, and collaborate with Product, Growth, Sales, Partnerships, Communications, and Marketing to drive measurable growth.

Qualifications

• 7+ years of experience in B2B software marketing or related GTM roles.
• Experience building GTM strategy for a specific industry or workflow-heavy market.
• Deep familiarity with construction or A&E software, ERP workflows, nonprofits, or public sector.
• Ability to influence product strategy using customer, competitive, market, and funnel evidence.
• Experience owning integrated B2B campaigns end-to-end.
• Strong data literacy to interpret pipeline metrics and make decisions.
• Exceptional written and verbal communication for executives and market narratives.

Responsibilities

• Develop vertical portfolio strategy and prioritize where Ramp should invest.
• Define and monitor vertical performance metrics: pipeline, win rate, attachment, activation.
• Become market expert for priority industries and their workflows.
• Influence product roadmap with market evidence and customer needs.
• Create cross-product narratives and GTM packages for each vertical.
• Lead end-to-end GTM cadence: ICP, audience, positioning, claims, proof, channels, and launches.
• Represent Ramp in industry events, webinars, and executive discussions to build credibility.
• Equip Sales with narratives, plays, and demos focused on vertical problems.

Skills

Industry GTM

Vertical marketing

B2B marketing

Analytics

Cross-functional leadership

Strategic storytelling

Job description

About Ramp

Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.

About Ramp

Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.

The problems are high-stakes, data-dense, and unforgiving.

We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.

The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same.

If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.

About The Role

Ramp already serves thousands of organizations in industries where financial operations work differently: construction companies that manage spend by job and cost code, nonprofits that report by fund and grant, and public-sector organizations accountable for every taxpayer dollar.

We are hiring a Lead Product Marketing Manager, Verticals to turn those differences into a durable growth advantage.

You will own Ramp's vertical GTM operating model, beginning with Construction / A&E and Nonprofits / Public Sector. You will decide where Ramp should invest, become the resident expert on how finance works in those markets, influence the product roadmap, and build the cross-product narratives and motions that help Ramp win.

This is not a content-only, campaign-only, or sales-enablement role. You will own the full vertical business read: market choice, ICP, product readiness, positioning, pipeline, win rate, activation, adoption, attach, campaign performance, and the next product or GTM intervention.

What you'll do

• Set the vertical portfolio strategy. Build the business cases, opportunity sizing, segmentation, and priority order that determine where Ramp invests and where it does not.
• Own the vertical business number. Define the scorecard for each priority vertical: pipeline, win rate, attach, workflow adoption, product activation, channel performance, and customer proof.
• Become the market expert. Understand the financial workflows, buying dynamics, regulatory requirements, technology ecosystems, and competitive landscape of each priority industry.
• Influence the product roadmap. Translate market evidence into clear product requirements and help Product distinguish table stakes from differentiators.
• Build industry-specific, cross-product narratives. Package Ramp's cards, expenses, accounts payable, procurement, banking, treasury, travel, and accounting automation around the jobs each vertical needs to get done.
• Own GTM strategy end to end. Define the ICP, audience, positioning, claims, proof, channel strategy, launch plan, sales motion, and adoption plan for each priority vertical.
• Lead market-facing programs. Represent Ramp in the industry through webinars, customer sessions, partner moments, field events, advisory groups, and executive conversations where domain credibility matters.
• Make Sales better at winning. Build workflow-based pitch narratives, sales plays, proof, competitive guidance, and demos that help sellers lead with the customer's industry problem instead of a list of Ramp products.
• Run the operating cadence. Bring Product, Growth, Sales, Marketing, Partnerships, and Finance into one readout: what is moving, what is stuck, what we learned, and what changes next.
• Build the customer and partner feedback loop. Develop trusted relationships with finance leaders, operators, ERP and implementation partners, associations, and sellers closest to the market.
• Create the verticalization playbook. Build a repeatable method for taking a vertical from market signal to product requirements, GTM package, measurable growth motion, and scaled investment.

What you'll need

• 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or another strategic GTM function, including significant ownership of product or industry outcomes.
• Demonstrated experience building GTM strategy for a specific industry or workflow-heavy market. You should arrive with a strong point of view on verticalization.
• Deep familiarity with at least one of the following: Construction or A&E software, accounting and ERP workflows, nonprofits, public sector, procurement, accounts payable, or financial operations.
• A record of influencing product strategy using customer, competitive, market, and funnel evidence.
• Experience owning integrated B2B campaigns from audience definition and brief through execution, measurement, and iteration.
• Strong data literacy. You can interpret pipeline, conversion, win rate, attach, adoption, and channel performance and turn the findings into a decision.
• Exceptional written and verbal communication. You can produce a business case for executives, a product narrative for the market, and a sales play that works in a customer meeting.
• Proven ability to lead senior partners across Product, Growth, Sales, Partnerships, Communications, and Marketing without relying on formal authority.
• High agency and comfort with ambiguity. You build the first version, test it with customers, and improve it quickly.
• Fluency with AI tools as part of your everyday research, analysis, writing, and operating workflows.

Nice to have

• Experience at a vertical SaaS company serving construction, accounting, nonprofits, government, or another operationally complex industry.
• Direct experience with construction ERPs or accounting platforms such as Sage, Trimble, Acumatica, Deltek, NetSuite, QuickBooks, or Intacct.
• Experience marketing a multi-product platform rather than a single point solution.
• Existing relationships with finance leaders, industry operators, implementation partners, associations, or technology partners in a priority vertical.
• Experience building a new PMM or industry-marketing function from the ground up.

Benefits Available To All Full-time Ramp Employees (Global)

• Flexible PTO
• Centralized home-office equipment ordering
• Health and wellness stipend
• Budget for intra-office travel
• Weekly coffee stipend

United States

• 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
• One Medical annual membership
• 401(k), including employer match on contributions made while employed by Ramp
• Fertility HRA (up to $10,000 per year)
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
• Pet insurance
• In-office perks: lunch, snacks, drinks, and more
• Relocation support to NYC or SF (as needed)

Canada

• Group medical, dental, and vision coverage through Sun Life
• Life, AD&D, and disability coverage
• Fertility drug coverage (up to $4,000 lifetime)
• Group Retirement Plan with employer match (RRSP + DPSP)
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
• Employee Assistance Program and virtual care through Lumino Health

United Kingdom

• Private medical insurance through Freedom Elite
• Virtual GP and at-home care via eMed x Livi
• Workplace pension through Penfold, with salary sacrifice option
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay

Other Notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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