Vertical PMM Lead: Construction & Nonprofits

Ramp; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Flexible PTO

Home-office equipment ordering

Health and wellness stipend

Travel budget

Weekly coffee stipend

United States medical/dental/vision

Job summary

Ramp is hiring a Lead Product Marketing Manager, Verticals to own the vertical GTM operating model for Construction / A&E and Nonprofits / Public Sector. You will influence product roadmap and build cross-product narratives to win in priority industries.

You will lead market-facing programs, define ICP and activation plans, and collaborate with Product, Growth, Sales, Partnerships, Communications, and Marketing to drive measurable growth.

Qualifications

• 7+ years of experience in B2B software marketing or related GTM roles.
• Experience building GTM strategy for a specific industry or workflow-heavy market.
• Deep familiarity with construction or A&E software, ERP workflows, nonprofits, or public sector.
• Ability to influence product strategy using customer, competitive, market, and funnel evidence.
• Experience owning integrated B2B campaigns end-to-end.
• Strong data literacy to interpret pipeline metrics and make decisions.
• Exceptional written and verbal communication for executives and market narratives.

Responsibilities

• Develop vertical portfolio strategy and prioritize where Ramp should invest.
• Define and monitor vertical performance metrics: pipeline, win rate, attachment, activation.
• Become market expert for priority industries and their workflows.
• Influence product roadmap with market evidence and customer needs.
• Create cross-product narratives and GTM packages for each vertical.
• Lead end-to-end GTM cadence: ICP, audience, positioning, claims, proof, channels, and launches.
• Represent Ramp in industry events, webinars, and executive discussions to build credibility.
• Equip Sales with narratives, plays, and demos focused on vertical problems.

Skills

Industry GTM

Vertical marketing

B2B marketing

Analytics

Cross-functional leadership

Strategic storytelling

Job description

Ramp is hiring a Lead Product Marketing Manager, Verticals to own the vertical GTM operating model for Construction / A&E and Nonprofits / Public Sector. You will influence product roadmap and build cross-product narratives to win in priority industries.

You will lead market-facing programs, define ICP and activation plans, and collaborate with Product, Growth, Sales, Partnerships, Communications, and Marketing to drive measurable growth.