Senior PMM, Vertical GTM & Industry Solutions
LumApps SAS
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Benefits offered by this job
Job summary
LumApps SAS is seeking a Senior Product Marketing Manager – Industries to lead our vertical GTM strategy across key industries. You will define positioning, messaging, and industry narratives, working with Product Management, Marketing, and Sales to translate platform capabilities and AI features into compelling, industry-specific solutions.
You will craft thought leadership assets and high-impact content while ensuring cross-functional alignment to accelerate pipeline velocity and win rates
Qualifications
- 6+ years in B2B SaaS Product Marketing, with 2–3 years in vertical/industry marketing.
- Ability to distill complex features into compelling industry narratives and customer stories.
- Experience building enablement programs and GTM campaigns that drive pipeline and deals.
Responsibilities
- Define end-to-end Industry GTM strategy, positioning, and messaging for target verticals.
- Develop buyer personas and insights for key industry stakeholders at C-level.
- Build verticalized sales enablement: decks, battle cards, scripts, demo flows.
- Lead tailored solution launches translating platform capabilities and AI features into industry packages.
- Create high-impact content: white papers, case studies, briefs, and web messaging.
- Collaborate with Marketing to execute integrated demand programs.
- Monitor market trends, regulatory shifts, and competitors to inform product roadmap.
Skills
Job description
LumApps SAS is seeking a Senior Product Marketing Manager – Industries to lead our vertical GTM strategy across key industries. You will define positioning, messaging, and industry narratives, working with Product Management, Marketing, and Sales to translate platform capabilities and AI features into compelling, industry-specific solutions.
You will craft thought leadership assets and high-impact content while ensuring cross-functional alignment to accelerate pipeline velocity and win rates
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