Vertical GTM Solutions Product Marketing Leader

Perplexity; San Francisco (CA); On-site; USD 190,000 - 250,000; Full time

Job summary

Perplexity seeks a Solutions Product Marketer to own GTM for Finance, Healthcare, Legal, and Consulting verticals. You will translate insights into campaigns, content, and sales enablement that drive revenue.

The role sits at the intersection of marketing, sales strategy, and product, requiring deep understanding of enterprise buying motions and strong storytelling. With 8+ years in product marketing, you will build opinionated positioning and battle cards, measure vertical pipelines, and lead

Qualifications

• 8+ years of product marketing experience in B2B contexts.
• Proven vertical or industry-specific GTM strategies that drive pipeline.
• Deep understanding of enterprise buying motions and long sales cycles.
• Exceptional storytelling and writing skills for decks, one-pagers, videos and ROI models.
• Advanced proficiency using AI tools to drive marketing outcomes.

Responsibilities

• Own vertical GTM as a system, not one-off campaigns.
• Map how enterprise buyers evaluate, purchase, and deploy AI, including personas and decisions.
• Build vertical awareness campaigns across paid, organic, and owned channels.
• Arm sales with battle cards, objection handling, and talk tracks.
• Develop thought leadership positioning for AI adoption in each vertical.
• Instrument and measure vertical performance and iterate weekly based on data.

Skills

Vertical GTM

B2B marketing

Storytelling

ROI modeling

AI tools

Cross-functional collaboration

Job description

Perplexity seeks a Solutions Product Marketer to own GTM for Finance, Healthcare, Legal, and Consulting verticals. You will translate insights into campaigns, content, and sales enablement that drive revenue.

The role sits at the intersection of marketing, sales strategy, and product, requiring deep understanding of enterprise buying motions and strong storytelling. With 8+ years in product marketing, you will build opinionated positioning and battle cards, measure vertical pipelines, and lead