GTM-Focused Product Marketing Manager (Hybrid)

Profitero+; Chicago (IL); Hybrid; USD 73,000 - 96,000; Full time

Benefits offered by this job

Paid Family Care

Adoption support

Pet adoption support

Employee Assistance Programs

Tuition assistance

Flexible time off

Matching gifts

Work Your World program

Diversity & ERGs

Job summary

Profitero+ is seeking a Product Marketing lead to drive GTM messaging, sales enablement, competitive analysis, and customer storytelling for our product suite. You will translate features into value stories, create sales assets, train teams, and develop marketing assets for launches.

You will collaborate with Product Marketing leadership to translate data capabilities into compelling narratives, craft customer-centric content, and develop marketing materials.

Qualifications

• 3+ years in B2B marketing with at least 2 years in Product Marketing.
• Experience with marketing tech stacks (Salesforce, email providers, CMS).
• Proven experience in video storytelling and script writing.
• Experience creating presentations using PowerPoint/Slides.
• Highly organized with strong documentation and scalable processes.
• Strong analytical skills translating client needs into strategic recommendations.
• Creative thinker with data-driven insights and actionable recommendations.

Responsibilities

• Create, manage, and optimize GTM project plans and asset libraries.
• Collaborate with global marketing on content, events, demand gen, and design.
• Coordinate with Product Marketing on market research, competitive intelligence, assets, and training.
• Manage the customer training platform and develop new content.
• Track engagement KPIs and optimize training effectiveness.
• Develop product messaging and positioning for your product suite across sales and product channels.
• Drive GTM launch execution and post-launch optimization, including case studies.
• Contribute to high-level product stories, decks, and web content.
• Partner with Product Managers to influence roadmaps, personas, and customer research.
• Communicate decisions, timelines, blockers, and progress to Profitero+ leadership.
• Support Partner Marketing with co-marketing initiatives.

Skills

B2B marketing

Product marketing

Marketing operations

Video storytelling

Presentations (PowerPoint/Slides)

Analytical thinking

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Email service providers

Website CMS

Video editing software

Job description

Profitero+ is seeking a Product Marketing lead to drive GTM messaging, sales enablement, competitive analysis, and customer storytelling for our product suite. You will translate features into value stories, create sales assets, train teams, and develop marketing assets for launches.

You will collaborate with Product Marketing leadership to translate data capabilities into compelling narratives, craft customer-centric content, and develop marketing materials.