Solutions Product Marketing Manager

Perplexity; San Francisco (CA); On-site; USD 190,000 - 250,000; Full time

Job summary

Perplexity seeks a Solutions Product Marketer to own GTM for Finance, Healthcare, Legal, and Consulting verticals. You will translate insights into campaigns, content, and sales enablement that drive revenue.

The role sits at the intersection of marketing, sales strategy, and product, requiring deep understanding of enterprise buying motions and strong storytelling. With 8+ years in product marketing, you will build opinionated positioning and battle cards, measure vertical pipelines, and lead

Qualifications

• 8+ years of product marketing experience in B2B contexts.
• Proven vertical or industry-specific GTM strategies that drive pipeline.
• Deep understanding of enterprise buying motions and long sales cycles.
• Exceptional storytelling and writing skills for decks, one-pagers, videos and ROI models.
• Advanced proficiency using AI tools to drive marketing outcomes.

Responsibilities

• Own vertical GTM as a system, not one-off campaigns.
• Map how enterprise buyers evaluate, purchase, and deploy AI, including personas and decisions.
• Build vertical awareness campaigns across paid, organic, and owned channels.
• Arm sales with battle cards, objection handling, and talk tracks.
• Develop thought leadership positioning for AI adoption in each vertical.
• Instrument and measure vertical performance and iterate weekly based on data.

Skills

Vertical GTM

B2B marketing

Storytelling

ROI modeling

AI tools

Cross-functional collaboration

Job description

Perplexity is changing how enterprises adopt AI. We're seeking a Solutions Product Marketer to own GTM strategy for our highest-priority verticals, Finance, Healthcare, Legal, and Consulting. You'll go deep on buying motions, use cases, and competitive dynamics, translating insight into campaigns, content, and sales enablement that systematically win each industry. This role sits at the intersection of marketing, sales strategy, and product.

You Will

• Own vertical GTM as a system, not one-off campaigns
• Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives
• Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
• Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue
• Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical
• Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data

Qualifications

• 8+ years of product marketing experience, B2B preferred
• Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline
• Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging
• Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
• Advanced proficiency using AI tools to drive marketing outcomes
• Collaborative, low-ego operator who thrives in fast-paced, small-team environments and owns the full stack of work

Compensation Range: $190K - $250K