Hybrid Product Marketing Manager: GTM & Messaging

Profitero+; Boston (MA); Hybrid; USD 73,000 - 96,000; Full time

Benefits offered by this job

Hybrid work model

Wellness programs

Professional development support

Job summary

Profitero+ is seeking a Product Marketing professional to drive GTM success, translate data capabilities into clear value stories, and develop sales enablement materials. You will train teams, create marketing assets, and ensure voice of the customer in launches across product lines.

You will partner with Product Marketing leadership, bridging product teams, sales, and customers to craft compelling messaging, videos, and case studies in a hybrid, multi-office setup.

Qualifications

• 3+ years in B2B marketing with at least 2 years in Product Marketing.
• Experience with marketing tech stacks and content tools is desirable.
• Strong storytelling and presentation skills are required.

Responsibilities

• Create GTM project plans and asset libraries for product suites.
• Collaborate with global marketing on content, events, and demand gen.
• Coordinate market research and competitive intelligence across teams.
• Manage customer training content and measure engagement KPIs.
• Develop product messaging and sales assets for multiple channels.
• Lead post-launch optimization and case study creation.

Skills

B2B marketing

Product marketing

Go-to-market

Sales enablement

Competitive analysis

Education

Bachelor's degree in marketing, advertising, business, or related field

Tools

Salesforce

CMS

Video scripting

PowerPoint

Job description

Profitero+ is seeking a Product Marketing professional to drive GTM success, translate data capabilities into clear value stories, and develop sales enablement materials. You will train teams, create marketing assets, and ensure voice of the customer in launches across product lines.

You will partner with Product Marketing leadership, bridging product teams, sales, and customers to craft compelling messaging, videos, and case studies in a hybrid, multi-office setup.