Vertical GTM Leader, Enterprise Messaging & Revenue

Scribe; San Francisco (CA); Hybrid; USD 175,000 - 230,000; Full time

Benefits offered by this job

Healthcare Coverage

Equity

401(k) Plan

Flex Benefit

Commuter Benefits

PTO

Parental Leave

Wellness & Family Support

Job summary

Scribe is hiring a Product Marketing leader in San Francisco to own how our specialized intelligence platform speaks to enterprise buyers. You’ll craft vertical messaging, build collateral, and enable Sales, CS, and Marketing to win across Finance, IT, Ops, and verticals like insurance and healthcare.

You will blend strategy and storytelling, deep market intelligence, and hands-on collaboration with revenue operations to drive measurable revenue growth.

Qualifications

• 5+ years within Product Marketing or related roles with enterprise B2B experience.
• Ability to craft messaging for vertical buyers and communicate with Sales/CS.
• Strong written, verbal, and visual communication skills.

Responsibilities

• Messaging & positioning: Develop targeted, persona-specific messaging and positioning for functional and vertical buyers, starting with Finance, IT, and Ops, and vertical industries like insurance
• Research: Understand our customers in target functions, their use cases, their KPIs, and their approach to AI-powered efficiency. Your research, in partnership with our Strategic Finance and Revenue Operations teams, will help inform our strategy for how we structure our Sales org and design territories
• Targeting: Build a comprehensive plan for each vertical buyer group, including target personas, persona-specific playbooks and toolkits, and potential channel partner strategy; partner closely with Demand Gen, Account-Based Marketing, Field Marketing, Sales, and CS
• Customized collateral: Build out a complete set of messaging for target verticals, including sales presentations, website copy, tailored demos, and customer case studies
• Enablement: Enable GTM teams (Sales, CS, Marketing, and other channel owners) with the messaging, playbooks, and plays to acquire and convert these buyers
• Measure what matters: Track the revenue impact of your initiatives by attributing programs and plays directly to new business acquisition and enterprise expansion; share insights with Marketing and GTM Strategy teams to continuously improve

Skills

Revenue ownership

Storytelling

Strategic thinking

Cross-functional collaboration

AI awareness

Tools

Salesforce

Gong

Customer.io

Mixpanel

Job description

Scribe is hiring a Product Marketing leader in San Francisco to own how our specialized intelligence platform speaks to enterprise buyers. You’ll craft vertical messaging, build collateral, and enable Sales, CS, and Marketing to win across Finance, IT, Ops, and verticals like insurance and healthcare.

You will blend strategy and storytelling, deep market intelligence, and hands-on collaboration with revenue operations to drive measurable revenue growth.