Vertical GTM Lead for Enterprise Functions

Cantos Ventures; San Francisco (CA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Equity

Healthcare

401(k)

Parental Leave

Flexible PTO

WFH stipend

Commuter benefits

Career growth

Job summary

Scribe is seeking a Senior Product Marketing leader to own GTM strategy for enterprise buyers across Finance, IT, and Ops. You will translate buyer needs into compelling messaging, collateral, and training that empower Sales and CS to win complex enterprise deals.

Based in San Francisco with a hybrid schedule, you will collaborate with Revenue Ops and Strategic Finance to shape territories and playbooks, measure impact, and drive revenue growth through targeted verticals.

Qualifications

• 5+ years in Product Marketing or related roles in enterprise B2B.
• Translate buyer needs into positioning and collateral.
• Strong storytelling and communication across functions.
• Comfort with AI-enabled product strategies.

Responsibilities

• Develop targeted messaging and positioning for key buyer groups.
• Research customer needs, KPIs, and AI-driven efficiency.
• Create collateral, playbooks, and enable GTM teams.
• Measure impact and drive revenue through funded programs.

Skills

Product Marketing

Strategic thinking

Messaging & positioning

Revenue ownership

Storytelling

Cross-functional collaboration

Tools

Salesforce

Gong

Customer.io

Mixpanel

Job description

Scribe is seeking a Senior Product Marketing leader to own GTM strategy for enterprise buyers across Finance, IT, and Ops. You will translate buyer needs into compelling messaging, collateral, and training that empower Sales and CS to win complex enterprise deals.

Based in San Francisco with a hybrid schedule, you will collaborate with Revenue Ops and Strategic Finance to shape territories and playbooks, measure impact, and drive revenue growth through targeted verticals.