User Acquisition & Growth Lead (Paid Media)

Onyx Odds; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Onyx Odds is seeking a User Acquisition Manager to own and scale paid acquisition across our consumer platform. You will lead strategy and execution across paid social, CTV, and external media buyers while collaborating with our creative and analytics teams to improve performance across the full acquisition funnel.

The ideal candidate is highly analytical, deeply understands mobile attribution, and can turn performance data into clear decisions around spend, channel mix, audience targeting, and

Qualifications

• 3+ years of experience in user acquisition or performance marketing.
• Hands-on experience managing campaigns across Meta, TikTok, Snapchat, or similar paid channels.
• Strong AppsFlyer experience is required.
• Deep understanding of mobile attribution and key metrics (CPA, CAC, CPI, LTV, ROAS).

Responsibilities

• Own user acquisition strategy and execution across Meta, TikTok, Snapchat, and other channels.
• Manage external media buyers and agency partners.
• Monitor campaign performance and optimize against CPA, CAC, LTV, CPI, ROAS, retention, and conversion targets.
• Use AppsFlyer to evaluate attribution, analyze cohorts, and understand performance across channels and campaigns.
• Develop reporting that clearly communicates performance, insights, and recommended actions.
• Continuously evaluate new channels, partners, and acquisition opportunities.

Skills

Analytical skills

Mobile attribution

AppsFlyer

Data-driven decisions

Campaign optimization

Tools

AppsFlyer

Job description

Onyx Odds is seeking a User Acquisition Manager to own and scale paid acquisition across our consumer platform. You will lead strategy and execution across paid social, CTV, and external media buyers while collaborating with our creative and analytics teams to improve performance across the full acquisition funnel.

The ideal candidate is highly analytical, deeply understands mobile attribution, and can turn performance data into clear decisions around spend, channel mix, audience targeting, and