Senior Multi-Channel Paid Acquisition Manager

OfferUp; Bellevue (KY); On-site; USD 145,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid time off

Equity in OfferUp

12 company holidays

Job summary

OfferUp is seeking a hands‑on paid acquisition marketer to own day‑to‑day operations across Meta, Google/YouTube, TikTok, Snap, and new platform tests for a consumer marketplace rooted in local growth. You will build campaigns, set up traffic, and run QA, while translating strategy into executable plans and diagnosing performance changes.

The role requires 8+ years in paid acquisition, strong analytics, and proven ability to forecast budgets and manage multi‑channel spend.

Qualifications

• 8+ years of hands‑on paid acquisition, performance marketing, or media‑buying experience.
• Deep working experience in Meta Ads Manager and Google Ads, including app acquisition and YouTube campaigns.
• Meaningful experience operating campaigns on TikTok; Snap experience is strongly preferred.
• Experience managing substantial, multi‑channel budgets with strong pacing and forecasting discipline.
• Fluency in mobile acquisition measurement and attribution, including MMPs such as AppsFlyer, campaign taxonomy, UTMs, deep links, and event tracking.
• Strong analytical command of CPI, CPM, CTR, CVR, frequency, install volume, cohort quality, and downstream engagement.

Responsibilities

• Own daily and weekly paid‑channel operations across Meta, Google/YouTube, TikTok, Snap, and new platform tests.
• Translate growth strategy and budget allocations into executable media plans by channel, market tier, objective, audience, and campaign type.
• Build, traffic, and maintain campaigns, including targeting, bidding, budgets, naming conventions, UTMs, placements, creative mapping, and launch QA.
• Monitor and optimize performance across CPI, CPM, CTR, CVR, install volume, reach, frequency, geo performance, and creative fatigue.
• Deliver first‑pass channel diagnostics: what changed, why we believe it changed, and what action should follow.
• Keep budgets pacing cleanly and surface risks, opportunities, and material variances early.
• Design disciplined tests across creative, audience, geography, placement, bidding strategy, and campaign objective.
• Partner with creative and growth leads to traffic new assets quickly and translate performance signals into useful creative feedback.
• Manage relationships with platform partners, troubleshoot account and delivery issues, and stay current on meaningful platform changes.
• Maintain clear campaign documentation and operating standards so our work is consistent, auditable, and easier to learn from.
• Contribute to weekly performance reporting and make clear recommendations about what to scale, adjust, pause, or investigate.

Skills

Paid media management

Meta Ads Manager

Google Ads

YouTube campaigns

TikTok advertising

Snap advertising

Budget forecasting

Measurement & attribution

Tools

BigQuery

Tableau

SQL

Job description

OfferUp is seeking a hands‑on paid acquisition marketer to own day‑to‑day operations across Meta, Google/YouTube, TikTok, Snap, and new platform tests for a consumer marketplace rooted in local growth. You will build campaigns, set up traffic, and run QA, while translating strategy into executable plans and diagnosing performance changes.

The role requires 8+ years in paid acquisition, strong analytics, and proven ability to forecast budgets and manage multi‑channel spend.