Digital Growth & Acquisition Lead

FAST RETAILING CO., LTD.; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

GUUS is seeking a Digital Performance & Acquisition Manager to drive customer acquisition across paid, earned, and owned media in the U.S. You will optimize SEM, Shopping, Display, Paid Social, SEO, and AI-powered search efforts to grow traffic and revenue while aligning with brand goals.

The role demands a data-driven mindset, strong vendor management, and collaboration with internal teams and external agencies to deliver measurable impact and ROI.

Qualifications

• Bachelor’s degree required.
• 5–7 years of hands-on digital marketing experience supporting e‑commerce, with performance-driven acquisition campaigns.
• Proven experience managing external agencies, media partners, and vendors for performance.
• Strong analytical mindset to interpret data and translate into actions.
• Excellent communication and presentation skills to leadership.

Responsibilities

• Strategically manage GUUS’s digital acquisition programs across Paid Search, Shopping, Display, Paid Social, SEO, and AEO/EAO and affiliate advertising campaigns.
• Develop and optimize day-to-day campaign management, including keyword strategy, audience targeting, ad copy testing, bid management, and landing-page optimization.
• Lead SEO strategies to improve organic visibility, traffic, and conversion performance through technical optimizations and content recommendations.
• Partner with internal teams and external agencies to optimize content for AI-powered search platforms and evolving experiences.
• Maintain alignment with promotional calendars and business objectives to support growth.
• Develop and maintain reporting across all channels and present insights to leadership.
• Own seasonal and monthly digital acquisition planning and executive-facing presentations.
• Identify and test new channels and technologies to improve performance and acquisition.

Skills

Digital marketing

SEM / Paid Search

SEO

AEO / EAO

Analytics & reporting

Excel

Vendor management

Cross-functional collaboration

Education

Bachelor's degree

Tools

GA4

Google Analytics

SEM platforms

SQL basics

Job description

GUUS is seeking a Digital Performance & Acquisition Manager to drive customer acquisition across paid, earned, and owned media in the U.S. You will optimize SEM, Shopping, Display, Paid Social, SEO, and AI-powered search efforts to grow traffic and revenue while aligning with brand goals.

The role demands a data-driven mindset, strong vendor management, and collaboration with internal teams and external agencies to deliver measurable impact and ROI.