Growth Marketing Lead, Paid Acquisition

Mill; San Bruno (CA); On-site; USD 205,000 - 235,000; Full time

Job summary

Mill is seeking a senior growth marketer to own paid and performance channels end to end, serving both consumer and commercial buyers. You will build an efficient acquisition engine and drive measurable growth across social, search, programmatic, affiliates, and marketplaces.

The role requires 8–12+ years of hands-on marketing experience, strong CAC/LTV and attribution expertise, and collaboration with Creative, Analytics, and Sales to optimize campaigns and convert more users while maintaining

Qualifications

• 8 to 12+ years of marketing experience in growth or performance marketing.
• Proven ability to build efficient, scalable acquisition engines with CAC, LTV, and payback.
• Experience owning a paid media budget and managing pacing and ROI in real time.

Responsibilities

• Own and optimize the paid acquisition engine across social, search, programmatic, affiliate, and marketplace channels.
• Drive full-funnel growth with strategic media mix and budget allocation.
• Build measurement and experimentation with attribution, CAC/LTV modeling, and incrementality testing.
• Collaborate with Creative, Analytics, Data Science, and partners to ship high-performing campaigns.
• Improve conversion funnel in collaboration with Product and Growth.
• Develop the commercial acquisition motion with Sales and Operations.
• Report performance clearly to leadership and maintain budget discipline.
• Translate data into actionable channel and creative decisions with Analytics.
• Document Mill's growth playbook for new channels and markets.

Skills

Growth marketing

Paid social

Paid search

Programmatic

Analytics

Experimentation

Tools

Google Analytics

Excel

Notion

Coda

Job description

Mill is seeking a senior growth marketer to own paid and performance channels end to end, serving both consumer and commercial buyers. You will build an efficient acquisition engine and drive measurable growth across social, search, programmatic, affiliates, and marketplaces.

The role requires 8–12+ years of hands-on marketing experience, strong CAC/LTV and attribution expertise, and collaboration with Creative, Analytics, and Sales to optimize campaigns and convert more users while maintaining