Senior Paid Acquisition Lead — Data-Driven Growth

Apollo.io; United States; On-site; USD 159,000 - 199,000; Full time

Benefits offered by this job

Equity

Bonus program

401(k)

PTO & holidays

Parental leave

Wellbeing benefits

Travel coverage

Insurance

Health benefits

Job summary

Apollo.io is seeking a Senior Manager of Paid Acquisition to lead our performance marketing across paid channels, including Search, Social, TV, Audio, and OOH. You will manage a high-impact team and an eight-figure budget, shaping measurement, attribution, and testing strategies to fuel scalable growth.

You'll partner with Creative, Brand, Analytics, Product, and Finance to align programs with company goals, forecast performance, and report outcomes to senior leadership while mentoring senior

Qualifications

• 10+ years of performance marketing experience, preferably in B2B SaaS.
• Proven track record of managing a large, complex media budget.
• Deep hands-on expertise with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and offline channels.
• Strong tracking and attribution knowledge: pixel setup, server-side/CAPI, UTM, multi-touch models.
• Highly analytical, comfortable with Looker/Amplitude and collaborating with analytics teams.

Responsibilities

• Lead and develop a high-performing paid channel team across multiple platforms.
• Manage an eight-figure annual budget with focus on efficiency and pipeline contribution.
• Develop and evolve measurement/attribution frameworks (pixel, CAPI, MMM).
• Drive testing/experimentation across creative, audience, bids, and landing pages.
• Partner with Creative, Brand, Analytics, Product, and Finance to align paid programs with goals.
• Own forecasting, pacing, and performance reporting for senior leadership.
• Manage relationships with agencies, media partners, and technology vendors.
• Champion PLG and SLG paid motions across the funnel.

Skills

Performance marketing

B2B SaaS

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Offline channels

Attribution tracking

Data analytics

Team mentoring

Executive communication

Tools

Looker

Amplitude

Pixel/CAPI

Job description

Apollo.io is seeking a Senior Manager of Paid Acquisition to lead our performance marketing across paid channels, including Search, Social, TV, Audio, and OOH. You will manage a high-impact team and an eight-figure budget, shaping measurement, attribution, and testing strategies to fuel scalable growth.

You'll partner with Creative, Brand, Analytics, Product, and Finance to align programs with company goals, forecast performance, and report outcomes to senior leadership while mentoring senior