US Product Marketing Lead, Research Instruments

Becton, Dickinson and Company

San Diego (CA)

On-site

USD 148,000 - 236,000

Full time

4 days ago

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Benefits offered by this job

Health & Well-being benefits

401(k) retirement plan

Paid time off

Job summary

Waters is seeking a seasoned product marketing leader to own US marketing for Research Instruments and associated software. Translate global strategy into US segmentation, value propositions, and demand forecasts, driving regional priorities and portfolio health.

Lead launches, lifecycle management, pricing, and enablement. Partner with Global Product Marketing, Pricing, Finance, and Sales to drive campaigns and account activation.

Qualifications

5-7+ years of product marketing, commercial marketing, or product management in life sciences.
Experience with regional go-to-market strategy and launches for complex instruments.
Strong analytical skills, forecasting, pricing, and market insights.
Bachelor's degree; advanced degree preferred.

Responsibilities

Own regional portfolio strategy & go-to-market plans for US Research Instruments and software.
Lead launches, lifecycle management, pricing inputs, and demand objectives.
Analyze revenue, portfolio mix, funnel health, price realization and opportunities.
Adapt global materials, enablement tools, and translate insights into regional actions.

Skills

Portfolio strategy

Go-to-market

Lifecycle management

Pricing & forecasting

Cross-functional leadership

Education

Bachelor's degree in life sciences, business, marketing, or related

Advanced degree preferred

Tools

CRM

BI tools

Job description

Lead launches, lifecycle management, pricing, and enablement. Partner with Global Product Marketing, Pricing, Finance, and Sales to drive campaigns and account activation.

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