US Marketing Lead, Digital Health Solutions

Abbott; Chicago (IL); On-site; USD 129,000 - 259,000; Full time

Benefits offered by this job

Career development

HIP medical coverage

Retirement plan

Tuition reimbursement

Diversity and inclusion programs

Job summary

Abbott seeks a U.S. Marketing Manager for Digital Health Solutions to drive portfolio strategy, market narrative, and commercial readiness.

You will lead product positioning, messaging, and launch plans, coordinating with cross-functional teams to optimize pricing, packaging, and customer value across the United States. The role emphasizes strategic thinking, collaboration with commercial teams, and travel as needed to advance market adoption and revenue growth.

Qualifications

• Bachelor's degree in business, Marketing, Healthcare Administration, Life Sciences, Information Technology, Engineering, or related field.
• 5+ years of progressive experience in product management, product marketing, healthcare informatics, diagnostics, healthcare software, digital health, or related industries.
• MBA or advanced degree in Business, Marketing, Healthcare Administration, or Life Sciences.
• Experience partnering with commercial teams to drive adoption and business growth.
• Strong strategic thinking, communication, presentation, and influence management skills.

Responsibilities

• Lead the U.S. strategy, positioning, and market narrative for the Digital Health Solutions portfolio.
• Develop and maintain product positioning, messaging, approved claims, and launch strategies.
• Drive commercial readiness through product training, sales enablement, and launch execution.
• Lead U.S. pricing, packaging, licensing, and solution bundling strategies.
• Partner with Finance, Commercial Leadership, and global stakeholders to optimize commercial models and customer value.
• Support Acquisition Marketing, Value Expansion Marketing, Marketing Operations, Sales, and Customer Success.

Skills

Strategic thinking

Communication

Influence management

Leadership in matrixed environment

Product marketing

Travel willingness

Education

Bachelor's degree in Business, Marketing, Healthcare Administration, Life Sciences, IT, Engineering, or related field

MBA or advanced degree in Business, Marketing, Healthcare Administration, or Life Sciences

Job description

Abbott seeks a U.S. Marketing Manager for Digital Health Solutions to drive portfolio strategy, market narrative, and commercial readiness.

You will lead product positioning, messaging, and launch plans, coordinating with cross-functional teams to optimize pricing, packaging, and customer value across the United States. The role emphasizes strategic thinking, collaboration with commercial teams, and travel as needed to advance market adoption and revenue growth.