Digital Health Marketing & Applications Lead

Abbott; Lake Forest (IL); Sur place; USD 129 000 - 259 000; Plein temps

Avantages offerts par ce poste

Career development with international-

Free medical coverage in HIP PPO plan

Retirement savings plan with employer

Tuition reimbursement

Debt relief programs

FreeU education benefit

Diversity recognition and Fortune adm

Recognized as a great place to work

Résumé du poste

Abbott is seeking a Marketing & Applications Manager AMS - Digital Health Solutions to drive commercial success, market adoption, and customer engagement for the AMS portfolio. You will bridge Product Management, Sales, Commercial Operations, Customer Success, and Marketing to develop go-to-market strategies and accelerate growth.

This role translates product capabilities into compelling value propositions for pathology labs, health systems, and IDNs, guiding launches and field enablement while

Qualifications

• Bachelor’s degree in IT, Marketing, Business, Life Sciences, Healthcare, or related field.
• 5+ years of experience in product marketing, commercial marketing, solution applications or related healthcare IT roles.
• Experience supporting healthcare software, diagnostics, pathology, laboratory informatics, or workflow solutions.
• Strong understanding of go-to-market strategy, product launches, and sales enablement.
• Proven ability to develop compelling customer messaging and value propositions.
• Excellent presentation, communication, and stakeholder management skills.
• Demonstrated success working in cross-functional teams and matrix organizations.
• Ability to analyze market data and translate insights into actionable business strategies.
• Willingness to travel up to 25%.

Responsabilités

• Develop downstream marketing strategies to drive product adoption, utilization, and market growth.
• Partner with sales teams to create value propositions, tools, and competitive positioning.
• Analyze customer insights, market trends, and competitive intelligence to identify growth opportunities.
• Lead pricing, packaging, and promotional initiatives to support revenue growth.
• Design and implement integrated marketing campaigns across digital, email, events, and field channels.
• Collaborate with customer success, sales, and marketing to increase engagement and adoption.
• Create customer-focused content including case studies, ROI stories, testimonials, and leadership materials.
• Support product launches by translating features into customer benefits and commercialization plans.
• Drive cross-functional launch readiness: training, messaging, sales enablement, adoption tracking.
• Develop sales enablement resources: presentations, demos, ROI calculators, battlecards.
• Train commercial teams on product updates, industry trends, customer insights, and competitive developments.
• Monitor campaign performance, usage trends, and commercial effectiveness to optimize results.
• Use data-driven insights to improve conversion, experience, and marketing performance.
• Collaborate with Product, R&D, Sales, Clinical Affairs, Customer Success, and Marketing to align strategies.
• Lead cross-functional initiatives from planning through execution with clear communication and timely delivery.
• Contribute to annual planning, forecasting, and strategic growth with market, customer, and product insights.

Connaissances

Go-to-market strategy

Product launches

Sales enablement

Customer messaging

Cross-functional collaboration

Market analytics

Presentation skills

Travel readiness

Formation

Bachelor's degree in IT/Marketing/Life Sciences or related

MBA or advanced degree

Description du poste

Abbott is seeking a Marketing & Applications Manager AMS - Digital Health Solutions to drive commercial success, market adoption, and customer engagement for the AMS portfolio. You will bridge Product Management, Sales, Commercial Operations, Customer Success, and Marketing to develop go-to-market strategies and accelerate growth.

This role translates product capabilities into compelling value propositions for pathology labs, health systems, and IDNs, guiding launches and field enablement while