US Digital Health Solutions Marketing Lead

Abbott

Lake Forest (IL)

On-site

USD 129,000 - 259,000

Full time

7 days ago

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Benefits offered by this job

Career development

Free HIP PPO medical plan

Strong retirement plan

Tuition reimbursement

FreeU education benefit

Diversity and inclusion recognition

Job summary

Abbott in the United States is seeking a U.S. Marketing Manager, Digital Health Solutions to lead strategy, portfolio positioning, and market narratives for the Digital Health Solutions portfolio in the U.S.

You will drive product messaging, competitive differentiation, and commercial readiness to accelerate adoption and growth. You will collaborate across cross-functional teams, lead pricing and packaging decisions, and support launches with training and enablement, while translating complex

Qualifications

Demonstrated success developing portfolio strategies, product positioning, value propositions, and commercialization plans.
Experience partnering with commercial teams to drive adoption and business growth.
Ability to translate complex technical capabilities into customer value narratives.
Willingness to travel as required.

Responsibilities

Lead the U.S. strategy, positioning, and market narrative for the Digital Health Solutions portfolio.
Develop and maintain product positioning, messaging, approved claims, and launch strategies.
Drive commercial readiness through product training, sales enablement, and launch execution.
Lead pricing, packaging, licensing, and solution bundling strategies; collaborate with Finance and global stakeholders.