US Marketing Manager Digital Health Solutions

1003 Abbott Laboratories; Lake Forest (IL); In loco; USD 129.000 - 259.000; Tempo pieno

Vantaggi offerti da questo lavoro

Career development

Free HIP PPO medical plan

Strong retirement plan

Tuition reimbursement

FreeU education benefit

Diversity and inclusion recognition

Descrizione del lavoro

Abbott in the United States is seeking a U.S. Marketing Manager, Digital Health Solutions to lead strategy, portfolio positioning, and market narratives for the Digital Health Solutions portfolio in the U.S.

You will drive product messaging, competitive differentiation, and commercial readiness to accelerate adoption and growth. You will collaborate across cross-functional teams, lead pricing and packaging decisions, and support launches with training and enablement, while translating complex

Competenze

• Demonstrated success developing portfolio strategies, product positioning, value propositions, and commercialization plans.
• Experience partnering with commercial teams to drive adoption and business growth.
• Ability to translate complex technical capabilities into customer value narratives.
• Willingness to travel as required.

Mansioni

• Lead the U.S. strategy, positioning, and market narrative for the Digital Health Solutions portfolio.
• Develop and maintain product positioning, messaging, approved claims, and launch strategies.
• Drive commercial readiness through product training, sales enablement, and launch execution.
• Lead pricing, packaging, licensing, and solution bundling strategies; collaborate with Finance and global stakeholders.

Conoscenze

Strategic thinking

Communication

Presentation

Influence management

Matrix leadership

Value narrative development

Travel willingness

Formazione

Bachelor’s degree

MBA (preferred)

Descrizione del lavoro

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION: U.S. Marketing Manager, Digital Health Solutions

Working at Abbott At Abbott, you can do work that matters, grow, learn, care for yourself and your family, be your true self, and live a full life.

You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

The U.S. Marketing Manager, Digital Health Solutions serves as the primary product authority and strategic marketing leader for Abbott's Digital Health Solutions portfolio in the United States. This role is responsible for portfolio strategy, market positioning, value proposition development, competitive differentiation, product messaging, commercial readiness, and sales enablement. The individual will define and maintain the overarching Digital Health Solutions vision and strategic narrative, ensuring a consistent and compelling market story across the portfolio while driving customer adoption and business growth.

What You’ll Work On

• Digital Health Solutions Strategy & Portfolio Leadership Lead the U.S. strategy, positioning, and market narrative for the Digital Health Solutions portfolio.
• Product Leadership & Commercial Readiness Serve as the U.S. subject matter expert for the Digital Health Solutions portfolio. Develop and maintain product positioning, messaging, approved claims, and launch strategies. Drive commercial readiness through product training, sales enablement, and launch execution.
• Pricing, Packaging & Portfolio Growth Lead U.S. pricing, packaging, licensing, and solution bundling strategies. Partner with Finance, Commercial Leadership, and global stakeholders to optimize commercial models and customer value. Identify opportunities to expand customer adoption, increase portfolio penetration, and accelerate revenue growth.
• Commercial Partnership & Cross-Functional Leadership Act as the primary liaison between Global Digital Health Solutions and U.S. commercial teams. Provide product expertise, competitive insights, and market intelligence to support Acquisition Marketing, Value Expansion Marketing, Marketing Operations, Sales, and Customer Success. Foster cross-functional alignment to accelerate market adoption and maximize portfolio performance.

Required Qualifications

• Bachelor’s degree in business, Marketing, Healthcare Administration, Life Sciences, Information Technology, Engineering, or related field.
• 5+ years of progressive experience in product management, product marketing, healthcare informatics, diagnostics, healthcare software, digital health, or related industries.
• Demonstrated success developing portfolio strategies, product positioning, value propositions, and commercialization plans.
• Experience partnering with commercial teams to drive adoption and business growth.
• Strong strategic thinking, communication, presentation, and influence management skills.
• Demonstrated ability to lead in a highly matrixed environment and influence without direct authority.
• Ability to translate complex technical capabilities into compelling customer value narratives.
• Willingness to travel as required.

Preferred Qualifications

• MBA or advanced degree in Business, Marketing, Healthcare Administration, or Life Sciences.
• Experience in digital pathology, laboratory workflow, diagnostic informatics, or enterprise healthcare software.
• Knowledge of pathology laboratory operations, healthcare IT, and integrated delivery networks.
• Experience supporting SaaS, workflow automation, or AI-enabled healthcare solutions.
• Familiarity with commercialization in regulated healthcare environments.

The base pay for this position is $129,300.00 – $258,700.00 In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Product Management

DIVISION: CRLB Core Lab

LOCATION: United States > Lake Forest : CP01 ADDITIONAL LOCATIONS:

WORK SHIFT: Standard

TRAVEL: Not specified

MEDICAL SURVEILLANCE: Not Applicable

SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Abbott is an Equal Opportunity Employer, committed to employee diversity.

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well‑being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.