Director, HCP Marketing & Omnichannel Growth

Abbott; Alameda (CA); On-site; USD 197,000 - 395,000; Full time

Benefits offered by this job

Career development

Health coverage

Retirement plan

Tuition reimbursement

Education benefit

Job summary

Abbott Diabetes Care seeks an exceptional marketing leader to serve as the senior HCP marketing executive in the U.S. shaping engagement and growth across the diabetes portfolio.

As Director, HCP Marketing, you will define strategy, oversee brand, omnichannel engagement, CRM, and digital experiences, and lead a large cross-functional team to drive performance and customer-centric outcomes. You will partner with Sales, Medical Affairs, Market Access, Analytics, and Global Marketing to align

Qualifications

• 15+ years of progressive leadership experience in healthcare, medical devices, pharmaceuticals, or related fields.
• Proven success leading large-scale HCP marketing and customer engagement strategies.
• Deep expertise in omnichannel marketing, personal promotion, CRM, digital engagement, and customer experience.

Responsibilities

• Define and lead the US HCP marketing strategy across segments.
• Oversee brand, omnichannel engagement, CRM, web, content, and launches.
• Lead a large, matrixed HCP marketing organization and budgets.
• Partner with Sales, Medical Affairs, Market Access, Analytics, Regulatory, Legal, and Global Marketing.

Skills

Omnichannel marketing

HCP engagement

CRM & digital

Senior leadership

Education

MBA or advanced degree

Job description

Abbott Diabetes Care seeks an exceptional marketing leader to serve as the senior HCP marketing executive in the U.S. shaping engagement and growth across the diabetes portfolio.

As Director, HCP Marketing, you will define strategy, oversee brand, omnichannel engagement, CRM, and digital experiences, and lead a large cross-functional team to drive performance and customer-centric outcomes. You will partner with Sales, Medical Affairs, Market Access, Analytics, and Global Marketing to align