Strategic Growth Product Manager

Abbott; Shanghai (VA); On-site; USD 80,000 - 110,000; Full time

Job summary

Abbott in the United States is seeking a marketing professional to develop and implement strategic initiatives and operational plans that drive short-term growth and long-range objectives. You will lead projects and cross-functional teams including Service, R&D, Regulatory Affairs and the Value Expansion group to support product launches, pricing, promotions, technical applications and field execution.

This role may include developing training materials, coordinating global brand messages,

Qualifications

• Bachelor and above degree in relevant majority.
• 3+ years relevant working experiences / Sr. role need 5+ years relevant relevant working experiences
• Good communication and English skills

Responsibilities

• Accounted for assigned business target achievement
• Manage to assess and define market size and opportunities in the plan process
• Develop and implement marketing plan on strategies, tactics, programs, communication and tools to achieve sales and margin goals
• Determine new product launch plan including financial planning, positioning, pricing, promotion and communication based on strategic goals in the target segment
• Drive brand business by rolling out with flawless executions on sales team, scientific leadership and customer satisfaction
• Conduct trainings and develop localized training materials to consistently communicate key brand message, enhance sales team’s professional knowledge and barrier handlings to align brand strategies
• Closely work with global contacts to ensure brand strategy alignment, resources integration and localized communication & sales materials
• Engage and manage KOL to increase influential.
• Monitor healthcare policy, market trends, competitive status and customer insight as well as brand performance to evaluate the effectiveness of marketing activities
• Conduct joint field calls with sales team members to provide field coaching and gather customer needs and competitive information.

Skills

Marketing

Brand management

English communication

Education

Bachelor's degree

Job description

Abbott in the United States is seeking a marketing professional to develop and implement strategic initiatives and operational plans that drive short-term growth and long-range objectives. You will lead projects and cross-functional teams including Service, R&D, Regulatory Affairs and the Value Expansion group to support product launches, pricing, promotions, technical applications and field execution.

This role may include developing training materials, coordinating global brand messages,