Digital Health Solutions Marketing & Applications Lead

Abbott; Chicago (IL); On-site; USD 129,000 - 259,000; Full time

Job summary

Abbott seeks a Marketing & Applications Manager AMS - Digital Health Solutions to drive commercial success, adoption, and customer engagement for the AMS portfolio. You will connect Product Management, Sales, and Marketing to craft go-to-market strategies that accelerate growth and differentiate our digital health offerings.

You will translate product capabilities into compelling customer value propositions for pathology labs, health systems, and integrated delivery networks, leading pricing,

Qualifications

• Bachelor’s degree in IT, Marketing, or related field is required.
• 5+ years of experience in product or commercial marketing in healthcare IT.
• Experience supporting healthcare software, diagnostics, or workflow solutions.
• Strong go-to-market, product launches, and sales enablement understanding.
• Proven ability to develop compelling customer messaging and value propositions.
• Excellent presentation and stakeholder management skills.
• Willingness to travel up to 25%.

Responsibilities

• Develop downstream marketing strategies to drive adoption and market growth.
• Partner with sales to create value propositions, tools, and competitive positioning.
• Analyze market trends, insights, and competitive intelligence to identify opportunities.
• Lead pricing, packaging, and promotions to support revenue growth and retention.
• Design integrated campaigns across digital, email, events, and field marketing.
• Collaborate with customer success, sales, and marketing to increase engagement.
• Create customer content including case studies, ROI stories, testimonials, and thought leadership.
• Support product launches by translating features into customer benefits and commercialization plans.
• Drive cross-functional launch readiness with training and enablement.
• Develop sales enablement resources and competitive battlecards.
• Train teams on product updates, industry trends, and competitive developments.
• Monitor campaign performance and optimize based on data-driven insights.

Skills

Product marketing

Commercial marketing

Healthcare IT

Go-to-market strategy

Sales enablement

Cross-functional collaboration

Education

Bachelor’s degree in IT, Marketing, Business, Life Sciences, Healthcare, or related field

MBA or advanced degree

Job description

Abbott seeks a Marketing & Applications Manager AMS - Digital Health Solutions to drive commercial success, adoption, and customer engagement for the AMS portfolio. You will connect Product Management, Sales, and Marketing to craft go-to-market strategies that accelerate growth and differentiate our digital health offerings.

You will translate product capabilities into compelling customer value propositions for pathology labs, health systems, and integrated delivery networks, leading pricing,