Medical Marketing & Strategy Lead

Abbott; Virginia (MN); On-site; USD 90,000 - 120,000; Full time

Job summary

Abbott in the United States seeks a marketing professional to support development of medical content and execution of medical marketing projects, with communications to team members and healthcare professionals. The role involves assisting in annual marketing plan development for brand positioning, coordinating implementation, and growing long-term sales, profit and market share for assigned products.

Bachelor degree in pharmaceutic-related major is required; strong medical/clinical background

Qualifications

• Bachelor degree and above with pharmaceutic related major.
• Strong medical and clinical background with experience in marketing, former experience on diabetes care/insulin will be a plus.
• Experience in brand marketing/medical marketing experience in MNC.

Responsibilities

• Provide medical content leadership and help facilitate team to understand therapeutic areas and opportunities for ADC existing and new products by conducting medical and product training for sales force
• Lead medical marketing project and appropriately interpret and apply clinical data, therapeutic knowledge and current healthcare practice into medical strategy
• Works with Creative, Digital and Account teams to turn medical insights and strategy into innovative creative and education campaigns for HCPs, Patients and Market Access stakeholders
• Explore medical content and strategy to help overcome obstacles and /or realize opportunities
• Develop annual medical marketing and education plan which is aligned with marketing strategies and plan
• Act as communication bridge between ADC and HCPs/KOLs on medical strategy and professional communication
• Act as medical and product consultant to sales and marketing team

Skills

Medical content leadership

Marketing project management

Communication with HCPs

Therapeutic knowledge

Team collaboration

Education

Bachelor degree with pharmaceutic related major

Job description

Abbott in the United States seeks a marketing professional to support development of medical content and execution of medical marketing projects, with communications to team members and healthcare professionals. The role involves assisting in annual marketing plan development for brand positioning, coordinating implementation, and growing long-term sales, profit and market share for assigned products.

Bachelor degree in pharmaceutic-related major is required; strong medical/clinical background