US Field Marketing Lead: Exec Programs & Pipeline

BLP; Boston (MA); Hybrid; USD 90,000 - 180,000; Full time

Job summary

BLP in Boston is seeking a Field Marketing Manager, US, to build our in-person and executive presence in North America and generate qualified pipeline for the US sales team. You will be the first dedicated field marketer in the US, owning events from strategy to conversion.

You will engage CFOs/COOs and leaders at high‑complexity companies, manage budgets, and collaborate with Product Marketing to tailor messaging for finance and operations executives.

Qualifications

• 5+ years in B2B field or event marketing, with an enterprise software company selling six-figure deals.
• A track record of executive programs (roundtables, dinners, councils) that sourced measurable pipeline with C-level audiences
• Experience marketing to finance or operations leaders, ideally CFOs, Controllers, or Shared Services leaders
• Comfort owning a budget end-to-end and defending spend with pipeline data
• Strong working knowledge of CRM and marketing automation (HubSpot preferred)
• Ability to work autonomously as the first field marketer in a new market, while staying aligned with a team in another time zone.
• Experienced in working for companies based in EMEA.
• Willingness to travel 30-40% within North America
• Authorization to work in the United States

Responsibilities

• Own the US field marketing plan.
• Run executive programs.
• Lead our conference presence.
• Co-market with partners.
• Turn attendance into pipeline.
• Make every program executive-ready.
• Measure what works.
• Manage budget and vendors.

Skills

Field marketing

Executive programs

Budget management

CRM & marketing automation

Travel coordination

Tools

HubSpot

Job description

BLP in Boston is seeking a Field Marketing Manager, US, to build our in-person and executive presence in North America and generate qualified pipeline for the US sales team. You will be the first dedicated field marketer in the US, owning events from strategy to conversion.

You will engage CFOs/COOs and leaders at high‑complexity companies, manage budgets, and collaborate with Product Marketing to tailor messaging for finance and operations executives.