US Field Marketing Lead — Events & Pipeline Growth

Harvey AI; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Harvey AI is seeking an experienced Field Marketing Manager to own the US field marketing strategy. You’ll lead first-party and third-party events, regional activations, and integrated campaigns to drive pipeline and revenue.

This role is an individual contributor with hands-on execution in a fast-growing B2B SaaS environment. You’ll collaborate with the US GTM team and build scalable playbooks, budgets, and vendor management.

Qualifications

• 4–7 years of experience in field marketing, event marketing, or demand generation within B2B SaaS or professional services.
• Proven ability to deliver high-impact field events and activations that drive measurable pipeline and lead generation.
• Strong experience partnering with Sales on territory-based or account-focused marketing initiatives.
• Excellent communication, organization, and stakeholder management skills, with a high bar for execution and detail.
• Familiarity with tools such as Salesforce, Marketo (or similar), and event platforms is highly desirable.
• Experience marketing to legal, financial services, consulting, or other high-touch professional audiences is a plus.

Responsibilities

• Own the planning and execution of US field marketing programs, including first-party events and third-party events.
• Design and deliver field marketing initiatives that drive measurable pipeline and lead generation.
• Partner closely with the US GTM team to develop territory-based and account-focused event strategies.
• Manage end-to-end event delivery, including budgets, logistics, vendors, and on-site execution.
• Lead the development of scalable field marketing playbooks, processes, and best practices.
• Own and manage relationships with external agencies, event partners, and third-party organizers.
• Track, analyze, and report on the performance of field marketing activities, using data to improve impact.

Skills

Field marketing

Demand generation

Sales collaboration

Communication skills

Organization

Stakeholder management

Event planning

Pipeline focus

Tools

Salesforce

Marketo

Event platforms

Job description

Harvey AI is seeking an experienced Field Marketing Manager to own the US field marketing strategy. You’ll lead first-party and third-party events, regional activations, and integrated campaigns to drive pipeline and revenue.

This role is an individual contributor with hands-on execution in a fast-growing B2B SaaS environment. You’ll collaborate with the US GTM team and build scalable playbooks, budgets, and vendor management.