Strategic Field Marketing Lead: Pipeline & ABM

SnapLogic Inc.; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

SnapLogic is seeking a seasoned Field Marketing Manager to bridge Field Sales and Corporate Marketing. You will design and run regional field programs, ABM campaigns, and events that drive pipeline and accelerate deals.

The role requires close collaboration with sales, product marketing, and demand gen to ensure cohesive regional messaging and ROI. With 6+ years in field marketing and a strong B2B enterprise background, you will lead budgets, vendor relationships, and performance analytics while

Qualifications

• 6+ years of Field Marketing experience.
• Bachelor's degree in Marketing or equivalent.
• Proficient in Salesforce CRM, Marketo, and Outreach.
• Ability to lead cross-functional programs and campaigns.
• Strong verbal and written communication skills.

Responsibilities

• Design, execute, and optimize regional field marketing strategies and ABM campaigns to generate pipeline.
• Align with Sales Leadership, AEs, and ADRs; co-develop territory marketing plans.
• Manage end-to-end event execution, vendor relationships, and budget to maximize ROI.
• Collaborate with Product Marketing, Demand Gen, Digital and Channel teams.
• Track and report campaign metrics, ROI, and attribution.
• Champion enablement assets and customer success stories across field teams.

Skills

Sales Alignment

Strategic Thinking

Stakeholder Collaboration

Domain Expertise

Field Marketing Execution

Marketing Funnel

Live & Virtual Events

Interpersonal Skills

Project Management

Communication Skills

Field Marketing Experience

Education

Bachelor's degree in Marketing

Equivalent area of study

Tools

Salesforce CRM

Marketo

Outreach

Job description

SnapLogic is seeking a seasoned Field Marketing Manager to bridge Field Sales and Corporate Marketing. You will design and run regional field programs, ABM campaigns, and events that drive pipeline and accelerate deals.

The role requires close collaboration with sales, product marketing, and demand gen to ensure cohesive regional messaging and ROI. With 6+ years in field marketing and a strong B2B enterprise background, you will lead budgets, vendor relationships, and performance analytics while