Field Marketing Lead: B2B SaaS Events & Pipeline

Speedrun Talent Network; San Francisco (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Harvey is seeking an experienced Field Marketing Manager to own and execute a comprehensive field marketing strategy in the US. This hands-on, individual contributor role integrates events, regional activations, and campaigns to drive pipeline and revenue with GTM alignment.

You will build programs from ground up, iterating on strategy and playbooks, while managing budgets, vendors, and on-site execution to deliver measurable ROI.

Qualifications

• 4–7 years of experience in field marketing, event marketing, or demand generation within B2B SaaS or professional services.
• Demonstrated ability to deliver high‑impact field events and activations that drive measurable pipeline and lead generation.
• Experience partnering with Sales on territory-based or account-focused marketing initiatives.
• Excellent communication, organization, and stakeholder management skills, with a high bar for execution and detail.
• Familiarity with Salesforce, Marketo (or similar), and event platforms is highly desirable.
• Experience marketing to legal, financial services, consulting, or other high‑touch professional audiences is a plus.

Responsibilities

• Own the planning and execution of US field marketing programs, including first‑party events (executive dinners, roundtables, happy hours, and experiential events) and third‑party events (conferences, sponsorships, partner activations).
• Design and deliver field marketing initiatives that drive measurable pipeline and lead generation, aligned to regional targets, priority accounts, and GTM objectives.
• Partner closely with the US GTM team to develop territory-based and account-focused event strategies, including pre‑ and post‑event engagement and follow‑up.
• Manage end‑to‑end event delivery, including budgets, logistics, vendors, agencies, on‑site execution, and post‑event reporting.
• Lead the development of scalable field marketing playbooks, processes, and best practices to support growth and consistency globally.
• Own and manage relationships with external agencies, event partners, and third‑party organizers, ensuring high‑quality delivery and strong ROI.
• Track, analyze, and report on the performance of field marketing activities, using data and insights to continuously improve impact and efficiency.

Skills

4–7 years experience in field/ event/;

Pipeline generation via events

Sales partnership with marketing

Executive-level communication and org

Salesforce/Marketo familiarity

B2B SaaS/professional services

Tools

Salesforce

Marketo

Job description

Harvey is seeking an experienced Field Marketing Manager to own and execute a comprehensive field marketing strategy in the US. This hands-on, individual contributor role integrates events, regional activations, and campaigns to drive pipeline and revenue with GTM alignment.

You will build programs from ground up, iterating on strategy and playbooks, while managing budgets, vendors, and on-site execution to deliver measurable ROI.