Field Marketing Lead, US — Demand Gen & Events

Harvey; Chicago (IL); On-site; USD 90,000 - 150,000; Full time

Job summary

Harvey in the United States is seeking an experienced Field Marketing Manager to own and execute our field marketing strategy across the US. You will lead planning, delivery, and optimization of first-party and third-party events, regional activations, and integrated campaigns designed to drive pipeline and revenue impact.

You’ll partner with the US GTM team, build scalable playbooks, manage budgets and vendors, and roll up your sleeves to ensure high-quality delivery with measurable ROI.

Qualifications

• 4-7 years of experience in field marketing, event marketing, or demand generation within B2B SaaS or professional services.
• Proven ability to deliver high-impact field events and activations that drive measurable pipeline and lead generation.
• Strong experience partnering with Sales on territory-based or account-focused marketing initiatives.
• Excellent communication, organization, and stakeholder management skills, with a high bar for execution and detail.
• Familiarity with tools such as Salesforce, Marketo (or similar), and event platforms is highly desirable.
• Experience marketing to legal, financial services, consulting, or other high-touch professional audiences is a plus.

Responsibilities

• Own the planning and execution of US field marketing programs, including first-party events (executive dinners, roundtables, happy hours, and experiential events) and third-party events (conferences, sponsorships, partner activations).
• Design and deliver field marketing initiatives that drive measurable pipeline and lead generation, aligned to regional targets, priority accounts, and GTM objectives.
• Partner closely with the US GTM team to develop territory-based and account-focused event strategies, including pre- and post-event engagement and follow-up.
• Manage end-to-end event delivery, including budgets, logistics, vendors, agencies, on-site execution, and post-event reporting.
• Lead the development of scalable field marketing playbooks, processes, and best practices to support growth and consistency globally.
• Own and manage relationships with external agencies, event partners, and third-party organizers, ensuring high-quality delivery and strong ROI.
• Track, analyze, and report on the performance of field marketing activities, using data and insights to continuously improve impact and efficiency.

Skills

Field marketing

Event management

Pipeline generation

Stakeholder management

Sales collaboration

Tools

Salesforce

Marketo

Job description

Harvey in the United States is seeking an experienced Field Marketing Manager to own and execute our field marketing strategy across the US. You will lead planning, delivery, and optimization of first-party and third-party events, regional activations, and integrated campaigns designed to drive pipeline and revenue impact.

You’ll partner with the US GTM team, build scalable playbooks, manage budgets and vendors, and roll up your sleeves to ensure high-quality delivery with measurable ROI.