US Consumer Analytics Lead - Insights & Growth

Sanofi; Morristown (NJ); Hybride; USD 150 000 - 190 000; Plein temps

Résumé du poste

Sanofi seeks an Associate Director, US Consumer Analytics, to apply data, analytics, and measurement to improve consumer engagement and media effectiveness across Sanofi North America. The role partners with Brand, Media, Omnichannel, and Digital teams to translate questions into actionable insights and scalable analytics capabilities.

Based in Cambridge, MA or Morristown, NJ, you will lead cross-functional analytics efforts, build repeatable standards, and drive timely, business-focused

Qualifications

• Bachelor’s degree in a quantitative field.
• 5+ years in pharma/healthcare analytics or pharma/healthcare analytics for brands/media.
• Strong foundation in descriptive statistics and probability distributions.
• Experience designing/interpreting experiments (A/B tests, multivariate tests) for commercial/patient/marketing initiatives.
• Working knowledge of causal inference methods (DiD, propensity score, synthetic control).
• Experience with pharma analytics data sources/platforms: IQVIA NPA/NSP, HCP/patient data, CRM systems (Veeva, Salesforce), Databricks/Snowflake/Tableau/Power BI.
• Pharmaceutical industry experience with analytics applied to engagement.
• Proficiency in SQL and/or Python.

Responsabilités

• Serve as analytics partner to assigned brands, translating strategy into analytics plans.
• Design/interpret insights for DTC ecosystem and AI-enabled engagement.
• Define KPIs, audiences, measurement needs, test-and-learn opportunities.
• Lead or support performance readouts with clear business implications.
• Develop and scale consumer analytics capabilities and templates.

Connaissances

SQL

Python

Statistical methods

A/B testing

Causal inference

Communication

Matrixed environment

Formation

Bachelor’s degree (quantitative field)

Outils

Databricks

Snowflake

Tableau

Power BI

Veeva

Salesforce

IQVIA

Symphony

Komodo

Description du poste

Sanofi seeks an Associate Director, US Consumer Analytics, to apply data, analytics, and measurement to improve consumer engagement and media effectiveness across Sanofi North America. The role partners with Brand, Media, Omnichannel, and Digital teams to translate questions into actionable insights and scalable analytics capabilities.

Based in Cambridge, MA or Morristown, NJ, you will lead cross-functional analytics efforts, build repeatable standards, and drive timely, business-focused