Director, Precision Engagement & Omnichannel Strategy

Sanofi; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

Sanofi in Cambridge, MA seeks a Director of Precision Engagement and Orchestration to lead cross-functional teams across omnichannel strategy, data, and AI-driven engagement. You will shape use cases, define requirements, and drive scalable capabilities that personalize customer experiences at scale.

The role combines customer experience, MarTech, analytics, and agile delivery to create near-term value while building reusable capabilities for broader adoption across brands and markets.

Qualifications

• Bachelor's degree in business, marketing, technology, analytics or equivalent.
• Proven hands-on experience shaping and delivering journey-informed omnichannel use cases.
• Deep MarTech expertise across data, identity, CRM, CDP and marketing automation.
• Experience translating business needs into data, tech, and integration requirements.
• Experience in agile product development with backlog prioritization and delivery.

Responsibilities

• Lead precision engagement strategy aligned to business area with roadmap for value.
• Orchestrate scalable use cases using customer journeys, signals, and triggers.
• Own prioritized use cases with requirements, acceptance criteria, and measures.
• Drive AI, analytics, and automation to improve relevance and scale.

Skills

Omnichannel strategy

AI & analytics

Agile product development

Cross-functional leadership

Data-driven decisioning

MarTech expertise

Education

Bachelor's degree

Tools

CRM

CDP

Marketing Automation

Job description

Sanofi in Cambridge, MA seeks a Director of Precision Engagement and Orchestration to lead cross-functional teams across omnichannel strategy, data, and AI-driven engagement. You will shape use cases, define requirements, and drive scalable capabilities that personalize customer experiences at scale.

The role combines customer experience, MarTech, analytics, and agile delivery to create near-term value while building reusable capabilities for broader adoption across brands and markets.