Strategic Analytics Lead – US Marketing Engagement

Merck & Co.; Rahway (NJ); Hybrid; USD 157,000 - 247,000; Full time

Benefits offered by this job

Medical insurance (health)

Dental insurance

Vision insurance

401(k) retirement plan

Paid holidays

Vacation

Sick days

Job summary

Merck & Co. in Rahway, NJ is seeking an Associate Director, US Marketing Engagement to lead data-driven insights that strengthen commercial strategy and customer engagement.

You will partner with US Marketing and cross-functional teams to translate priorities into integrated insight plans and inform launch and in-line brand decisions. The role requires strategic analytics leadership, stakeholder management, and the ability to synthesize data into concise recommendations for HCP segmentation,

Qualifications

• Bachelor's degree in a related field is required.
• MBA, MS, MPH, PhD or another relevant advanced degree is preferred.
• Minimum 5 years of relevant experience delivering complex insights, analytics, strategy, or measurement work in the pharmaceutical, biotechnology, healthcare, or consulting environment is required.
• Demonstrated experience supporting commercial or brand decisions through HCP-focused analytics and insights is required.
• Experience partnering with Marketing, Sales, Digital, Market Research, Data Strategy, or other commercial functions is strongly preferred.
• Prior experience supporting products at launch or across different stages of the product life cycle is preferred.

Responsibilities

• Act as a strategic analytics partner to Marketing and cross-functional stakeholders with focus on HCP strategy and engagement.
• Translate brand priorities into analytical plans and actionable recommendations.
• Develop understanding of HCP needs using multiple data sources.
• Inform segmentation, targeting, customer journey, channel, and engagement strategies.

Skills

Strategic thinking

Executive communication

Cross-functional leadership

Analytical rigor

Data-driven decision making

Stakeholder management

Education

Bachelor's degree

MBA/MS/PhD preferred

Tools

SQL

Python

R

SAS

Job description

Merck & Co. in Rahway, NJ is seeking an Associate Director, US Marketing Engagement to lead data-driven insights that strengthen commercial strategy and customer engagement.

You will partner with US Marketing and cross-functional teams to translate priorities into integrated insight plans and inform launch and in-line brand decisions. The role requires strategic analytics leadership, stakeholder management, and the ability to synthesize data into concise recommendations for HCP segmentation,