US AdTech PR & Communications Lead

Bridgent; Tampa (FL); On-site; USD 75,000 - 110,000; Full time

Job summary

Bridgent is launching an AdTech brand and seeks a PR & Communications Manager to help build visibility in the US market. You will shape the brand voice, craft communications strategies, and cultivate relationships with key media and journalists.

Join at an early stage to drive earned media, executive positioning, and thought leadership. The role focuses on brand credibility and performance in a rapidly evolving programmatic advertising landscape.

Qualifications

• 4+ years of experience in PR, Communications, or a similar role within B2B SaaS, programmatic advertising, AdTech, or adjacent technology markets.

Responsibilities

• Build and execute PR and communications strategy for Bridgent, with a strong focus on the US AdTech and B2B technology markets.
• Build and maintain strong relationships with relevant journalists, editors, publications, and industry influencers.
• Secure high-quality coverage and thought leadership opportunities in AdTech, programmatic, advertising, business, and technology media.
• Develop and pitch company stories, announcements, expert commentary, interviews, contributed articles, and other media opportunities.
• Identify relevant industry awards and manage the application process to increase brand visibility and credibility.
• Identify key global AdTech events and develop communication strategies around participation, speaking opportunities, networking, and brand exposure.
• Support company executives in developing their personal brands through LinkedIn, expert content, interviews, speaking opportunities, and thought leadership.
• Develop and maintain Bridgent’s presence across relevant review and industry platforms such as G2, Trustpilot, and other relevant channels.
• Support the creation of sales and marketing materials including case studies, media kits, one-pagers, company profiles, and other external-facing materials.
• Identify and evaluate relevant industry organizations and communities such as IAB, IAB Tech Lab, TAG, and other AdTech associations for memberships and strategic collaboration.
• Coordinate content creation for owned channels, including the website, LinkedIn, social media, Reddit, and other relevant platforms.
• Work closely with Business Development and leadership teams to align communications with business priorities and commercial goals.
• Establish PR processes, media lists, reporting, and measurement from the ground up.
• Monitor the US AdTech media landscape, competitor communications, industry trends, and emerging topics to identify relevant PR opportunities.

Skills

PR strategy

Media relations

B2B SaaS

AdTech knowledge

Storytelling

Event management

Stakeholder management

Job description

Bridgent is launching an AdTech brand and seeks a PR & Communications Manager to help build visibility in the US market. You will shape the brand voice, craft communications strategies, and cultivate relationships with key media and journalists.

Join at an early stage to drive earned media, executive positioning, and thought leadership. The role focuses on brand credibility and performance in a rapidly evolving programmatic advertising landscape.