Programmatic Platform Partnerships Lead

Bridgent; United States; On-site; USD 90,000 - 160,000; Full time

Job summary

Bridgent is building a new AI-driven unified ad platform at an early stage, seeking a BizDev leader to shape partnerships across publishers, SSPs, DSPs, and AdTech players.

You will own the full partnership cycle from prospecting and negotiations to technical integration, launch, and scaling, coordinating OpenRTB, Prebid and VAST with the Tech team, and driving growth across web, mobile, and CTV.

Qualifications

• 5+ years of experience in business development or programmatic partnerships in AdTech.
• Strong knowledge of programmatic ecosystems across web, mobile, and CTV.
• Proven ability to source, onboard, and grow strategic partnerships.

Responsibilities

• Identify, pitch, and onboard programmatic partners (publishers, SSPs, DSPs, ad networks).
• Own partnerships lifecycle from prospecting to integration and scaling.
• Coordinate OpenRTB, Prebid, and VAST integrations with partners and tech team.
• Negotiate terms to ensure healthy platform economics and sustainable partnerships.
• Monitor partner performance and drive growth in traffic, spend, and revenue.

Skills

Business development

Programmatic partnerships

AdTech

Negotiation

Relationship management

Commercial acumen

Tools

HubSpot

Apollo

LinkedIn

AI tools

Job description

Bridgent is building a new AI-driven unified ad platform at an early stage, seeking a BizDev leader to shape partnerships across publishers, SSPs, DSPs, and AdTech players.

You will own the full partnership cycle from prospecting and negotiations to technical integration, launch, and scaling, coordinating OpenRTB, Prebid and VAST with the Tech team, and driving growth across web, mobile, and CTV.