Senior PR Lead: Brand Narrative & Media Strategy

Aquent; New York (NY); On-site; USD 110,000 - 170,000; Full time

Job summary

Aquent partners with a pioneering company redefining its industry as a premium platform. This role leads end-to-end PR and communications, shaping the brand’s public narrative and earning share of voice across media landscapes.

You will mentor a direct report, manage US/UK agency relationships, and build a rolling 90‑day PR calendar linked to launches and cultural moments, while collaborating with leadership to drive strategic impact.

Qualifications

• Must demonstrate a track record securing tier‑one media coverage you personally pitched.
• Exceptional writing and editing skills with a portfolio of published or placed work.
• Experience managing PR agency or vendor relationships as the client, or leading accounts in a top agency.
• AI fluency with using modern AI tools for research, drafting, media list building, and coverage analysis.

Responsibilities

• Lead and mentor at least one direct report, setting priorities and coaching development.
• Own end-to-end PR and communications strategy, including Share of Voice against competitors and earned media impressions.
• Maintain a rolling 90-day PR calendar aligned with product launches, cultural moments, and trends.
• Define quarterly themes and narratives to establish the brand in tier‑one media.
• Write and edit press releases, media alerts, pitch letters, op-eds, talking points, and briefing books.
• Pitch journalists, editors, podcast bookers, producers, bloggers, and influencers, leveraging a broad network.

Skills

PR strategy

Media relations

Writing & editing

AI tools

Team management

Project management

Agency experience

Mentoring

Storytelling

Education

Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or related field

Tools

PR tools

Job description

Aquent partners with a pioneering company redefining its industry as a premium platform. This role leads end-to-end PR and communications, shaping the brand’s public narrative and earning share of voice across media landscapes.

You will mentor a direct report, manage US/UK agency relationships, and build a rolling 90‑day PR calendar linked to launches and cultural moments, while collaborating with leadership to drive strategic impact.