Senior US Brand Campaigns & Growth Strategist

Preply; New York (NY); Sur place; USD 140 000 - 175 000; Plein temps

Avantages offerts par ce poste

Lessons allowance

Development budget

Equity and health insurance

Mental health support

Résumé du poste

Preply is seeking a Senior US Brand Campaigns Manager to own how we plan, activate, measure, and improve brand investment in the United States. This senior, hands-on role links brand strategy to in-market execution and requires strong commercial judgment to drive awareness and meaningful business outcomes.

Based in the US, you will lead US market planning, investment optimization, and cross‑functional delivery with Creative, Growth, Analytics, and external partners.

Qualifications

• 7+ years of experience in brand marketing or integrated digital campaigns.
• Experience owning significant marketing investment and making recommendations.
• Strong analytical and commercial skills with data-driven decision making.
• Expertise with video platforms, including YouTube, and landing-page optimization.
• Experience planning and delivering integrated campaigns across channels.
• Strong understanding of brand measurement and experimentation.
• Proven ability to manage agencies and cross-functional projects.
• Excellent communication and ability to influence senior stakeholders.
• Highly proactive and able to own ambiguous work end-to-end.
• Based in the US with strong knowledge of the US media landscape.

Responsabilités

• Define US market and campaign plans from annual business planning to in-market delivery.
• Turn brand strategy into briefs, channel plans, timelines, and owners.
• Identify local activation opportunities to build awareness and learnings.
• Manage and optimize US campaign investment across channels and activations.
• Establish reporting rhythms and make data-driven investment shifts.
• Define measurement frameworks and track outcomes like reach, GMV, CAC, and CPM.
• Lead post-campaign reviews and translate insights into future plans.
• Partner with Creative, Growth, Analytics, and external partners to deliver campaigns.

Connaissances

Brand marketing

Campaign management

Market strategy

Analytics and forecasting

Video platforms (YouTube)

Cross-functional leadership

Stakeholder management

Agency management

Communication skills

Independent execution

Description du poste

Preply is seeking a Senior US Brand Campaigns Manager to own how we plan, activate, measure, and improve brand investment in the United States. This senior, hands-on role links brand strategy to in-market execution and requires strong commercial judgment to drive awareness and meaningful business outcomes.

Based in the US, you will lead US market planning, investment optimization, and cross‑functional delivery with Creative, Growth, Analytics, and external partners.