UK SMB Sales Leader: Build & Scale a High-Velocity Team

Moonfire; London (KY); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Prime office location

Team lunches

Friday bars

Padel tournaments

Wine tastings

Offsites

Top-tier equipment

Job summary

All Gravy is seeking a strategic leader to head the UK SMB sales team. You will own the UK SMB number, manage 4 established AEs today and grow the team to 10, combining outbound and inbound motion with AI-driven workflows.

You’ll coach on MEDDPICC, SPIN, and Challenger concepts, using data to forecast, optimize ramp times, and shorten the sales cycle. This role is hybrid, based in London, with travel to Copenhagen.

Qualifications

• Led an SMB sales team before with 4+ years in B2B SaaS sales.
• Knowledge of MEDDPICC and SPIN; Challenger mindset.
• AI-enabled workflows; daily use of Claude or similar.

Responsibilities

• Own the UK SMB number: forecast, hit, explain it weekly.
• Lead the day-to-day: pipeline reviews, call reviews, 1:1s, stand-ups.
• Coach deals in real time; join calls and unblock progress.
• Hire and onboard new AEs; ramp them quickly to full productivity.
• Embed MEDDPICC, SPIN, and Challenger methodologies across deals.
• Lead with data: track conversion rates, cycle length, win rates by rep.
• Maintain velocity; move deals forward and prune stalled ones.
• Sharpen the playbook by feeding best reps' wins back into the system.

Skills

SMB sales leadership

B2B SaaS sales

MEDDPICC

SPIN selling

AI-first approach

Job description

All Gravy is seeking a strategic leader to head the UK SMB sales team. You will own the UK SMB number, manage 4 established AEs today and grow the team to 10, combining outbound and inbound motion with AI-driven workflows.

You’ll coach on MEDDPICC, SPIN, and Challenger concepts, using data to forecast, optimize ramp times, and shorten the sales cycle. This role is hybrid, based in London, with travel to Copenhagen.