U.S. GTM & Revenue Leader — Digital Assets (Equity)

Certus Sales Recruitment; New York (NY); On-site; USD 250,000 - 500,000; Full time

Job summary

Certus Sales Recruitment is partnering with a fast-scaling digital assets business to appoint a Chief Revenue Officer / Head of Go-To-Market in the U.S. This role leads the GTM strategy, directly opens doors with institutional players and builds a high-impact sales function in a fast-evolving market.

You will own the U.S. revenue agenda, navigate complex markets and scale the organization from the ground up with equity participation and strong performance-driven compensation.

Qualifications

• Proven track record selling into institutional crypto, digital assets or financial markets.
• Established network across exchanges, brokers, fintechs and institutional digital asset businesses.
• Evidence of personally winning significant institutional clients and generating revenue.
• Experience building and leading sales teams.
• Strong understanding of digital asset trading, execution, stablecoins and/or crypto infrastructure.
• Ability to move between high-level GTM strategy and hands-on selling.
• Builder mentality - creating strategy, process and team rather than inheriting them.
• Credibility and presence to engage with senior institutional decision-makers.

Responsibilities

• Own the U.S. revenue strategy and GTM.
• Open doors, build institutional relationships and close meaningful business.
• Recruit and lead the sales organisation as revenue scales.
• Establish sales process, pipeline structure, KPIs and compensation model.
• Work with leadership on positioning, pricing, market strategy and expansion.
• Build relationships across exchanges, brokers, fintechs and institutional digital asset businesses.

Skills

Institutional sales

Leadership

GTM strategy

Crypto / digital assets

Networking across institutions

Job description

Certus Sales Recruitment is partnering with a fast-scaling digital assets business to appoint a Chief Revenue Officer / Head of Go-To-Market in the U.S. This role leads the GTM strategy, directly opens doors with institutional players and builds a high-impact sales function in a fast-evolving market.

You will own the U.S. revenue agenda, navigate complex markets and scale the organization from the ground up with equity participation and strong performance-driven compensation.