U.S. Country Manager: DTC Growth & Ops Leader

OERTZENGroup; United States; Presencial; USD 180.000 - 320.000; Jornada completa

Descripción de la vacante

OERTZENGroup is seeking a Country Manager for the United States to lead the American business, driving revenue growth, profitability, and a scalable go-to-market strategy. You will build a high-performing local team and own the P&L, with accountability for strategic decisions and execution.

This hands-on leadership role requires a proven track record in scaling a DTC consumer brand, deep knowledge of marketing, e-commerce, operations, and retail, and the ability to align executive vision with

Formación

• Significant experience in a hands-on operating or leadership role within a DTC, e-commerce, or consumer brand.
• Proven track record of scaling a consumer business with revenue growth and contribution to success.
• Strong understanding of performance marketing, paid acquisition, and profitability metrics.
• Experience developing influencer, social commerce, or TikTok Shop strategies that drive results.
• Practical understanding of e-commerce platforms such as Shopify, inventory management, fulfillment, and 3PL operations.
• Experience building and leading teams, including hiring and developing talent in a growing business.
• Exposure to retail and omnichannel strategy across physical and online channels.
• Strong commercial and analytical skills tying marketing performance to profitability.
• Entrepreneurial, hands-on mindset in a fast-moving environment.
• Strong communication and collaboration with executive leadership and international teams.

Responsabilidades

• Develop and execute the U.S. growth strategy with emphasis on revenue growth, profitability, and long-term market development.
• Evaluate current business performance, identify opportunities and gaps, and set clear, measurable goals.
• Build a scalable operating model suited to the U.S. consumer market.
• Translate brand potential into actionable commercial plans and sustainable results.
• Lead DTC and e-commerce growth across online channels, including the website and social shops.
• Oversee paid acquisition strategy, budget allocation, and performance optimization.
• Use metrics like CAC, ROAS, contribution margin, and CLV to guide decisions.
• Develop and scale influencer, creator, and social commerce initiatives, including paid amplification.
• Identify opportunities to improve conversion, retention, AOV, and marketing efficiency.
• Own the commercial performance of the U.S. business, linking revenue growth with margins and costs.
• Oversee e-commerce operations including inventory planning, pricing, fulfillment, and 3PL relations.
• Identify inefficiencies and implement improvements for better customer experience and unit economics.
• Establish reporting, processes, and KPIs to manage the business effectively.
• Evaluate opportunities to expand into U.S. retail and omnichannel strategies.
• Define how retail, DTC, marketplaces, and social commerce complement each other.
• Build and lead the U.S. team, recruiting and developing talent in marketing and e-commerce operations.
• Decide which capabilities to develop in-house versus through external partners.
• Collaborate with executive leadership and international teams with strong local ownership.

Conocimientos

DTC leadership

E-commerce growth

Performance marketing

TikTok Shop

Team leadership

Strategic thinking

Herramientas

Shopify

Google Analytics

CRM systems

Descripción del empleo

OERTZENGroup is seeking a Country Manager for the United States to lead the American business, driving revenue growth, profitability, and a scalable go-to-market strategy. You will build a high-performing local team and own the P&L, with accountability for strategic decisions and execution.

This hands-on leadership role requires a proven track record in scaling a DTC consumer brand, deep knowledge of marketing, e-commerce, operations, and retail, and the ability to align executive vision with