Senior Director of Marketing (DTC & Growth)

Eberlestock USA; Boise (ID); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

12 days PTO annually

10 paid company holidays

Two medical plans (70% employee paid)

Optional dental coverage

Optional vision coverage

401K with 4% employer match

Employee discount (pack)

Probationary-period reward

Job summary

Eberlestock USA is seeking a Director of Marketing to lead strategic marketing efforts across e-commerce, brand, and operations. The role reports to the CMO and requires balancing brand-building with performance-driven results.

The ideal candidate brings deep DTC experience, strong leadership, and the ability to develop high-performing teams while optimizing marketing investments for revenue growth and long-term equity.

Qualifications

• 10+ years in progressive marketing roles with leadership responsibility in DTC or consumer products.
• 5+ years leading marketing teams and developing senior leaders.
• Proven track record of strategy, execution, and financial performance.
• Deep understanding of DTC models, performance marketing, retention, and conversion.
• Experience managing large marketing budgets and reporting.

Responsibilities

• Partner with the CMO to develop and execute comprehensive marketing strategies aligned with business objectives.
• Translate long-term vision into annual plans, budgets, and measurable objectives.
• Lead and develop department directors and functional heads for accountability.
• Oversee DTC e-commerce marketing, including acquisition, retention, and lifecycle marketing.
• Evaluate paid media performance across channels and optimize ROAS, CAC, and LTV.
• Establish scalable marketing processes, calendars, and reporting structures.
• Collaborate with cross-functional teams to align marketing with product launches and inventory.

Skills

Leadership

Strategic thinking

ROI optimization

DTC ecommerce

Communication

Budget management

Education

Bachelor's degree or equivalent

MBA preferred

Tools

Shopify

GA4

CRM systems

Marketing dashboards

Job description

Eberlestock USA is seeking a Director of Marketing to lead strategic marketing efforts across e-commerce, brand, and operations. The role reports to the CMO and requires balancing brand-building with performance-driven results.

The ideal candidate brings deep DTC experience, strong leadership, and the ability to develop high-performing teams while optimizing marketing investments for revenue growth and long-term equity.