Country Manager

OERTZENGroup; United States; On-site; USD 180,000 - 320,000; Full time

Job summary

OERTZENGroup is seeking a Country Manager for the United States to lead the American business, driving revenue growth, profitability, and a scalable go-to-market strategy. You will build a high-performing local team and own the P&L, with accountability for strategic decisions and execution.

This hands-on leadership role requires a proven track record in scaling a DTC consumer brand, deep knowledge of marketing, e-commerce, operations, and retail, and the ability to align executive vision with

Qualifications

• Significant experience in a hands-on operating or leadership role within a DTC, e-commerce, or consumer brand.
• Proven track record of scaling a consumer business with revenue growth and contribution to success.
• Strong understanding of performance marketing, paid acquisition, and profitability metrics.
• Experience developing influencer, social commerce, or TikTok Shop strategies that drive results.
• Practical understanding of e-commerce platforms such as Shopify, inventory management, fulfillment, and 3PL operations.
• Experience building and leading teams, including hiring and developing talent in a growing business.
• Exposure to retail and omnichannel strategy across physical and online channels.
• Strong commercial and analytical skills tying marketing performance to profitability.
• Entrepreneurial, hands-on mindset in a fast-moving environment.
• Strong communication and collaboration with executive leadership and international teams.

Responsibilities

• Develop and execute the U.S. growth strategy with emphasis on revenue growth, profitability, and long-term market development.
• Evaluate current business performance, identify opportunities and gaps, and set clear, measurable goals.
• Build a scalable operating model suited to the U.S. consumer market.
• Translate brand potential into actionable commercial plans and sustainable results.
• Lead DTC and e-commerce growth across online channels, including the website and social shops.
• Oversee paid acquisition strategy, budget allocation, and performance optimization.
• Use metrics like CAC, ROAS, contribution margin, and CLV to guide decisions.
• Develop and scale influencer, creator, and social commerce initiatives, including paid amplification.
• Identify opportunities to improve conversion, retention, AOV, and marketing efficiency.
• Own the commercial performance of the U.S. business, linking revenue growth with margins and costs.
• Oversee e-commerce operations including inventory planning, pricing, fulfillment, and 3PL relations.
• Identify inefficiencies and implement improvements for better customer experience and unit economics.
• Establish reporting, processes, and KPIs to manage the business effectively.
• Evaluate opportunities to expand into U.S. retail and omnichannel strategies.
• Define how retail, DTC, marketplaces, and social commerce complement each other.
• Build and lead the U.S. team, recruiting and developing talent in marketing and e-commerce operations.
• Decide which capabilities to develop in-house versus through external partners.
• Collaborate with executive leadership and international teams with strong local ownership.

Skills

DTC leadership

E-commerce growth

Performance marketing

TikTok Shop

Team leadership

Strategic thinking

Tools

Shopify

Google Analytics

CRM systems

Job description

The Country Manager, U.S. will lead the American business, with responsibility for driving revenue growth, improving profitability, developing the go-to-market strategy, and building a high-performing local team.

This is a hands-on leadership role for someone who has personally scaled a direct-to-consumer (DTC) consumer brand and understands how marketing, e-commerce, operations, and retail work together to drive sustainable growth. The ideal candidate combines strategic thinking with a willingness to get into the details, make decisions, and build the business from the ground up.

Working closely with executive leadership, the Country Manager will have significant ownership over the direction, strategy, and development of the U.S. business.

Key Responsibilities

U.S. Business Strategy & Growth

• Develop and execute the U.S. growth strategy, with a focus on revenue growth, profitability, and long-term market development.
• Evaluate current business performance, identify opportunities and gaps, and establish clear priorities and measurable goals.
• Build a scalable operating model suited to the U.S. consumer market.
• Translate brand potential into actionable commercial plans and sustainable business results.

DTC, E-commerce & Performance Marketing

• Lead DTC and e-commerce growth across online channels, including the company website and TikTok Shop.
• Oversee paid acquisition strategy, budget allocation, and performance optimization.
• Use metrics such as customer acquisition cost (CAC), return on ad spend (ROAS), contribution margin, and customer lifetime value to guide decisions.
• Develop and scale influencer, creator, and social commerce initiatives, including paid amplification strategies.
• Identify opportunities to improve conversion, customer retention, average order value, and overall marketing efficiency.

Commercial & Operational Performance

• Own the commercial performance of the U.S. business, connecting revenue growth with margins, operating costs, and profitability.
• Oversee key e-commerce operations, including inventory planning, product availability, pricing, fulfillment, shipping costs, and third-party logistics (3PL) relationships.
• Identify operational inefficiencies and implement improvements that support a better customer experience and stronger unit economics.
• Establish the reporting, processes, and performance indicators needed to manage the business effectively.
• Evaluate opportunities to expand into U.S. retail and develop an effective omnichannel strategy.
• Determine how retail, DTC, marketplaces, and social commerce can complement one another.
• Build relationships and identify partnerships that support brand growth and market presence.
• Build and lead the U.S. team, identifying the capabilities and talent needed to support the next stage of growth.
• Recruit, develop, and manage talent across areas such as performance marketing, social media, influencer marketing, and e-commerce operations.
• Determine which capabilities should be developed internally and which are best supported by external partners.
• Collaborate with executive leadership and international teams while establishing strong local ownership and accountability.

Qualifications & Experience

• Significant experience in a hands-on operating or leadership role within a DTC, e-commerce, or consumer brand.
• A proven track record of scaling a consumer business, with clear examples of revenue growth and personal contributions to that success.
• Strong understanding of performance marketing, paid acquisition, and the financial metrics that drive profitable growth.
• Experience developing influencer, creator, social commerce, or TikTok Shop strategies that generate measurable commercial results.
• Practical understanding of e-commerce platforms such as Shopify, along with inventory management, fulfillment, and 3PL operations.
• Experience building and leading teams, including hiring and developing talent in a growing business.
• Exposure to retail and omnichannel strategy, including how physical retail and online channels can support one another.
• Strong commercial and analytical skills, with the ability to connect marketing performance, operational decisions, and overall business profitability.
• An entrepreneurial, hands-on mindset and the ability to operate effectively in a fast-moving, evolving environment.
• Strong communication and collaboration skills, with the ability to work directly with executive leadership and international teams.

Leadership Profile

The successful candidate is a builder who combines strategic vision with operational execution. They are comfortable making decisions with incomplete information, getting into the details when necessary, and taking accountability for results.

They understand that scaling a business requires more than generating sales. It requires the right product mix, effective customer acquisition, sound unit economics, reliable operations, and a team capable of executing the strategy.

This opportunity is particularly suited to someone who has helped scale a growing consumer brand and is ready to take broad ownership of an established but still developing U.S. operation.