Traffic & KPI Growth Manager

Sonic Automotive, Inc.; Long Beach (CA); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision

401k

PTO

Paid holidays

Job summary

Sonic Automotive, Inc. in Long Beach, CA seeks a Traffic Manager to drive KPI performance, manage in-store structure, and uphold the Sonic Brand. You will collaborate with the Brand Traffic Management Director and dealership teams to boost traffic, sales, and profitability.

The role requires automotive retail leadership, training and development, process standardization, and strong communication. You will monitor call performance, website content, and partner with eLead/CDK teams.

Qualifications

• 2+ years automotive retail management experience.
• 2+ years training and development experience.
• Strong communication skills (verbal and written).
• Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.

Responsibilities

• Maintains thorough understanding of Traffic Management and KPI targets.
• Identifies low performing areas and develops improvement plans.
• Partners with TMDs and GMs to implement action plans and accountability.
• Drives standardization of traffic management processes at department level.

Skills

Automotive retail management

Staff training

Performance analytics

CRM/CDK

Tools

CDK CRM (Elead)

MS Office

Job description

Traffic Manager - Long Beach BMW in Long Beach, CA at Sonic Automotive

Location: 1660 East Spring Street
Long Beach, CA 90806

Job Type: Customer Service

Experience: Associate

About

Long Beach BMW is a Sonic Automotive Dealership.

Sonic Automotive is a Fortune 500 company that is transforming the way people shop for, buy and service their vehicles. Our talented team work together to ensure we provide an experience unmatched by our competitors.

Our associates are happy to work here because:

• We boast the lowest turnover in the industry.
• We provide award winning training (Training Magazine Top 125, and Brandon Hall Awards).
• We are committed to developing and promoting within the company.
• We are technology based - most jobs use iPads or iPhones that we provide.
• Our benefits are extremely competitive with Medical, dental, vision, HSA, 401k and PTO.
• We encourage peer to peer teamwork and recognition.
• Special benefits to purchasing and leasing a car.
• Personal Automotive Concierge Service.

If you want to find out more about the types of jobs we have here, we've highlighted a few.

We're proud of what we're doing here. Come and join!

Salary: $65,000 - $100,000+ annually

Job Description

Job Summary:

The Traffic Manager is responsible for three primary areas: ensuring 100% Traffic Management Playbook compliance, owning in-store structure, and maintaining Sonic Brand KPI performance.

They will work side-by-side with dealership teammates and Brand Traffic Management Director to identify strengths and opportunities in each of the areas listed above. The Traffic Manager will assist the store in executing to increase overall Traffic Management performance, dealership sales, and profitability.

This position also works laterally with other management personnel in the dealership, with emphasis on New and Used Vehicle Operations. This is to bring a comprehensive analysis and well-rounded resource to the assigned departments.

The Traffic Manager will report directly to the General Manager in alignment with their Traffic Management Director.

Duties and Responsibilities:

• Maintains a thorough understanding of Traffic Management
• Assists store in identifying and addressing low performing areas in comparison to individual KPI’s, targets, and objectives
• Partners with TMD’s and General Managers to implement action plans based on opportunities, and hold teams accountable to achieving defined objectives
• Drives standardization of traffic management processes at the department level
• Effectively communicates traffic management changes and enhancements to all applicable department teammates
• Partners with TMD and eLead support team to resolve issues and complete requests
• Outline precise growth plans in the department to achieve KPI’s, metrics, and awards
• Perform monthly traffic management full audit. The scorecard can be found in the Traffic Management Playbook Chapter 1 – Overview, KPI’s Support
• Facilitates weekly internet traffic management meeting. Guidance structure is in Traffic Management Playbook Chapter 7 Internet
• Mystery shops our competitors weekly as well as our own departments to ensure lead performance is handled with precision
• Review call performance daily through CallRevu
• Inspect website (mobile and desktop), check for accuracy and quality (i.e., specials, photos etc.)
• Holds management and sales teammates accountable for achieving results and hitting KPI targets
• Trains, coaches, mentors, and develops teammates where needed
• Minimum 2 years automotive retail management
• Minimum 2 years training and development (store and/or corporate level)
• Able to set priorities, multi-task, achieve goals and obtain buy-in
• Ability to identify opportunities and create action plans to improve sales performance
• Proficient in CDK CRM (Elead)
• Exceptional communication skills, both written and verbal
• Ability to establish and maintain strong internal and external relationships
• Strong organizational and analytical skills, including: planning strategy, problem solving and root cause identification
• Experience in developing strategies and communication
• Experience in group facilitation, coaching and leading teams
• Must be technology savvy and current on business trends
• Must be adaptable to change
• Proficient in Microsoft Word, Excel, PowerPoint, and Outlook

_____________________________________________________________________________________________________________

• All applicants must be authorized to work in the USA
• All applicants must perform duties and responsibilities in a safe manner
• All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, credit report, and valid driver license

It's time to make the most important move of your career. From our cooperative, team-based approach, to our more than 1,000 internal advancements each year, it's easy to see the difference. When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer.

All your information will be kept confidential according to EEO guidelines.

(The Traffic Manager Position has a Pay Scale consisting of the following elements and ranges. The position may also pay commission compensation which is based on the value or number of closed sales achieved from $0.00 (if no sales are made) without any upper limit other than sales performance. The position also may also pay a production bonus based on individual or team performance that may range from $0.00 (if baseline benchmarks are not met) without any fixed upper limit.)