TikTok Creator Growth Architect

TikTok; Los Angeles (CA); On-site; USD 103,000 - 198,000; Full time

Job summary

TikTok is seeking a Category Creator Specialist in Los Angeles to build US eCommerce partnerships, connecting brands, creators, content, and commerce. You will develop content programs and activate creators to grow merchant outcomes while shaping creator engagement across categories.

You will recruit creators, create briefing templates, manage sampling, and monitor content performance to optimize the mix and scale the business.

Qualifications

• Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field.
• Experience in influencer or creator marketing, digital marketing, or category management in E-commerce.
• Strong attention to detail, analytical mindset, and creative problem-solving skills.
• Ability to thrive in a fast-paced, ambiguous environment with a growth mindset.
• Excellent communication, interpersonal, and relationship-building skills.
• Experience partnering with brands or commerce platforms to execute, optimize, or scale influencer and affiliate programs.

Responsibilities

• Partner with Category Managers and top merchants within one or multiple categories to understand their content & commercial strategy; design content programs tailored to their unique needs; and identify and activate creators to achieve the best results for the merchant.
• Develop and execute a comprehensive creator marketing strategy aligned with merchants' audience reach, engagement, and conversion goals.
• Recruit creators who align with merchants' values, target audience, and product offerings.
• Develop effective creator briefing templates and materials to accelerate the production process.
• Manage the creator sampling process end-to-end, and measure/optimize availability, speed, and conversion.
• Own creator-facing engagements for merchants and partner with Category Managers to resolve issues; develop scalable processes as the business grows
• Monitor and analyze creator-generated content and performance data to build best-practice models for content mix (brand, creator, paid), scale, and optimization.
• Maintain a pulse on popular products, current e-Commerce tactics, and overall industry trends within relevant categories.
• Collaborate with fellow TikTok Creator teams to share best practices and identify new resources, tools, and program opportunities.

Skills

Influencer marketing

Digital marketing

Category management

Communication

Analytical mindset

Creative problem solving

Partnership development

Content creation knowledge

Education

Bachelor's degree in Business, Economics, Marketing, Data Science

Tools

Excel

Tableau

Alteryx

SQL

Python

Job description

TikTok is seeking a Category Creator Specialist in Los Angeles to build US eCommerce partnerships, connecting brands, creators, content, and commerce. You will develop content programs and activate creators to grow merchant outcomes while shaping creator engagement across categories.

You will recruit creators, create briefing templates, manage sampling, and monitor content performance to optimize the mix and scale the business.