TikTok Creator Growth Strategist — US E‑Commerce

TikTok; Los Angeles (CA); On-site; USD 116,000 - 198,000; Full time

Job summary

TikTok is seeking a Category Creator Specialist to build the US e-Commerce partnership for TikTok Shop. You will manage creator onboarding, content strategy, and merchant programs, helping brands find their voice and reach the next generation of customers.

You will own growth from activation to retention across creators, segment and optimize performance, and collaborate with product, data, marketing, and regional teams to drive scalable growth in a dynamic, fast-changing environment.

Qualifications

• Bachelor’s degree in business, economics, marketing, data science, or related field.
• 5+ years in growth operations, creator operations, user growth, platform operations, e-Commerce operations, or related field.
• Strong analytical skills and the ability to translate business problems into measurable funnels, cohorts, segmentation rules, and testable hypotheses.
• Ability to use data to diagnose business bottlenecks, set priorities, evaluate incremental impact, and support operational decisions.

Responsibilities

• Own growth strategies for U.S. L0–L1 e-Commerce creators, covering activation, first content publication, first order, sustained sales, retention, and tier progression.
• Segment creators based on lifecycle stage, content capabilities, commercial performance, growth potential, willingness to operate, and account health, and develop differentiated operational strategies for priority cohorts.
• Partner with product and algorithm teams to improve creator–product matching, creator–content-format matching, onboarding, performance feedback, and automated growth interventions.

Skills

Growth operations

Creator operations

Data analysis

Cross-functional collaboration

Project management

Ambiguity tolerance

Education

Bachelor’s degree in Business, Economics, Marketing, Data Science, or related field

Tools

SQL

BI tools

Job description

TikTok is seeking a Category Creator Specialist to build the US e-Commerce partnership for TikTok Shop. You will manage creator onboarding, content strategy, and merchant programs, helping brands find their voice and reach the next generation of customers.

You will own growth from activation to retention across creators, segment and optimize performance, and collaborate with product, data, marketing, and regional teams to drive scalable growth in a dynamic, fast-changing environment.