Ticketing & Analytics Manager – Live Sports & Events

Troon Golf, LLC; Birmingham (AL); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Healthcare benefits

Retirement benefits

Paid time off

Job summary

Eventive Sports in Birmingham, AL, part of Troon, seeks a data-driven Ticketing and Analytics Manager to oversee ticketing operations across events using Tixr. Lead setup, pricing, reporting, and on-site box office tasks.

The ideal candidate has 2–3 years in ticketing operations, strong analytics, and customer service skills, with flexibility for nights and weekends. This full-time role offers growth in a fast-paced hospitality environment.

Qualifications

• Bachelor’s degree in Sports Management, Business, Marketing or related field preferred.
• 2–3 years of experience in ticketing operations, event management or sports marketing preferred.
• Experience with ticketing platforms such as Tixr, Ticketmaster, Etix or similar systems is strongly preferred.
• Strong analytical skills with ability to interpret and present data clearly.
• Familiarity with social media platforms and analytics tools (Meta, X/Twitter, Instagram, TikTok, Google Analytics).
• Excellent customer service and communication skills.
• Ability to manage multiple events and deadlines simultaneously.
• Comfortable working nights, weekends, and event days as required.

Responsibilities

• Serve as the primary administrator for the Tixr ticketing platform across all Eventive Sports properties and events.
• Set up and manage all ticketing builds including ticket products, pricing, promo codes, access control, and reporting dashboards.
• Monitor ticket sales, trends, and revenue performance using Tixr data and analytics, and provide regular reporting to event teams and leadership.
• Develop and distribute sales reports, pacing updates, and forecasts to support marketing and operational decision-making.
• Manage all ticketing-related customer service, including handling inquiries, refunds, exchanges, and issue resolution.
• Oversee on-site ticketing operations at events including staffing, troubleshooting, scanning, and box office management.
• Analyze ticket sales performance, revenue trends, and customer behavior to inform pricing, promotions, and marketing strategies.
• Monitor conversion rates, sales funnels, and campaign effectiveness across digital channels.
• Provide actionable insights and recommendations to improve ticket sales and fan engagement.
• Coordinate with marketing teams on promotions, on-sale timelines, and digital campaigns.
• Ensure accurate financial reconciliation of ticket sales, settlements, and post-event reporting.
• Train internal staff and event partners on ticketing systems and processes as needed.
• Support marketing team on paid and organic social campaigns by providing data insights and optimizing messaging based on performance.

Skills

Ticketing platforms

Data analysis

Customer service

Social media analytics

MS Office

Education

Bachelor’s degree in Sports Management, Business, Marketing

Tools

Tixr

Ticketmaster

Etix

CRM software

Job description

Eventive Sports in Birmingham, AL, part of Troon, seeks a data-driven Ticketing and Analytics Manager to oversee ticketing operations across events using Tixr. Lead setup, pricing, reporting, and on-site box office tasks.

The ideal candidate has 2–3 years in ticketing operations, strong analytics, and customer service skills, with flexibility for nights and weekends. This full-time role offers growth in a fast-paced hospitality environment.