Ticketing Manager

Troon; Birmingham (AL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Healthcare Benefits—Medical, Dental, &

401(k) with employer match

Paid time off

Job summary

Eventive Sports, part of Troon, is seeking a data-driven Ticketing and Analytics Manager in Birmingham, AL to oversee all ticketing operations for our events using the Tixr platform. You will manage builds, reporting, and on-site ticketing while driving revenue and fan engagement.

The ideal candidate has hands-on experience with ticketing systems, strong data skills, and the ability to work nights, weekends, and event days in a fast-paced hospitality environment.

Qualifications

• Bachelor’s degree in Sports Management, Business, Marketing, or related field preferred.
• 2–3 years of experience in ticketing operations, event management, or sports marketing preferred.
• Experience with ticketing platforms such as Tixr, Ticketmaster, Etix, or similar systems strongly preferred.
• Strong analytical skills with ability to interpret and present data clearly.
• Familiarity with social media platforms and analytics tools (Meta, X/Twitter, Instagram, TikTok, Google Analytics).
• Excellent customer service and communication skills.
• Ability to manage multiple events and deadlines simultaneously.
• Comfortable working nights, weekends, and event days as required.
• Proficiency in Microsoft Office Suite.

Responsibilities

• Serve as the primary administrator for the Tixr ticketing platform across all Eventive Sports properties and events.
• Set up and manage all ticketing builds including products, pricing, promo codes, access control, and reporting dashboards.
• Monitor ticket sales, trends, and revenue performance using Tixr data and analytics; provide regular reporting.
• Develop and distribute sales reports, pacing updates, and forecasts for marketing and operations.
• Manage all ticketing-related customer service, including inquiries, refunds, exchanges, and issue resolution.
• Oversee on-site ticketing operations at events including staffing, troubleshooting, scanning, and box office management.
• Analyze ticket sales performance, revenue trends, and customer behavior to inform pricing and promotions.
• Monitor conversion rates, sales funnels, and campaign effectiveness across digital channels.
• Provide actionable insights and recommendations to improve ticket sales and fan engagement.
• Coordinate with marketing on promotions, on-sale timelines, and digital campaigns.
• Ensure accurate financial reconciliation of ticket sales, settlements, and post-event reporting.
• Train internal staff and event partners on ticketing systems and processes as needed.
• Support marketing team on paid and organic social campaigns by providing data insights.

Skills

Ticketing operations

Data analytics

Customer service

Social media analytics

Multitasking

Evening/night hours

Education

Bachelor’s degree in Sports Management

Business, Marketing or related field

Tools

Tixr

Ticketmaster

Etix

Microsoft Office

Job description

Description

Eventive Sports, located in Birmingham, AL, is pleased to announce an excellent career opportunity for aFull-Time Ticketing Manager! We are seeking a driven individual who is eager to learn, contribute, and grow within a fast-paced hospitality-focused property organization. As part ofTroon, you will contribute to a global leader in golf and community management.

Eventive Sports is seeking a highly organized and data-driven Ticketing and Analytics Manager to oversee all ticketing operations utilizing our new ticketing platform, Tixr. This role will manage ticket sales systems, reporting and analytics, customer service, and on-site ticketing operations for all Eventive Sports-managed events. The ideal candidate has hands-on experience with ticketing systems, is comfortable analyzing sales and customer data, and is able to contribute to social media campaigns to drive demand for live events.

The ideal candidate is detail-oriented, tech-savvy, and thrives in a fast-paced, live-event environment.

Key Responsibilities:

• Serve as the primary administrator for the Tixr ticketing platform across all Eventive Sports properties and events
• Set up and manage all ticketing builds including ticket products, pricing, promo codes, access control, and reporting dashboards
• Monitor ticket sales, trends, and revenue performance using Tixr data and analytics, and provide regular reporting to event teams and leadership
• Develop and distribute sales reports, pacing updates, and forecasts to support marketing and operational decision-making
• Manage all ticketing-related customer service, including handling inquiries, refunds, exchanges, and issue resolution
• Oversee on-site ticketing operations at events including staffing, troubleshooting, scanning, and box office management
• Analyze ticket sales performance, revenue trends, and customer behavior to inform pricing, promotions, and marketing strategies
• Monitor conversion rates, sales funnels, and campaign effectiveness across digital channels
• Provide actionable insights and recommendations to improve ticket sales and fan engagement
• Coordinate with marketing teams on promotions, on-sale timelines, and digital campaigns
• Ensure accurate financial reconciliation of ticket sales, settlements, and post-event reporting
• Train internal staff and event partners on ticketing systems and processes as needed
• Support marketing team on paid and organic social campaigns by providing data insights and optimizing messaging based on performance

Qualifications:

• Bachelor’s degree in Sports Management, Business, Marketing, or a related field preferred
• 2-3 years of experience in ticketing operations, event management, or sports marketing preferred
• Experience working with ticketing platforms such as Tixr, Ticketmaster, Etix, or similar systems is strongly preferred
• Strong analytical skills with the ability to interpret and present data clearly
• Familiarity with social media platforms and analytics tools (Meta, X/Twitter, Instagram, TikTok, Google Analytics, etc.)
• Excellent customer service and communication skills
• Ability to manage multiple events and deadlines simultaneously
• Comfortable working nights, weekends, and event days as required
• Proficiency in Microsoft Office Suite

What We Offer:

• Opportunity to work across premier sporting events and live entertainment properties
• Collaborative, fast-paced environment with growth potential
• Competitive salary and benefits package

Benefits & Other Compensation: This position includes eligibility for the following benefits, subject to applicable plan terms:

• Healthcare Benefits – Medical, Dental, and Vision coverage
• Retirement Benefits – 401(k) with employer match (19 years of age and older)
• Time Off – Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteria

Eligibility for benefits and the specific terms, conditions, and offerings are governed by the applicable plan of documents and company policies, which may be amended at the Company’s discretion.

About Troon:

Founded in 1990 and headquartered in Scottsdale, AZ, Troon is the world’s largest professional club management company, that specializes in services in golf, hospitality, and residential communities.With more than 900 locations in 45+ states and 27+ countries, Troon is a leading employer in hospitality.Guided by values that emphasize being infectiously energetic, consciously kind, and humbly prosperous,Troon offers professionals the opportunity to grow and succeed within a globally respected organization.Learn more at www.troon.com .

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.