Territory Sales Leader – Roofing & Building Products

SRS Distribution Inc.; Madison (WI); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive weekly/bi-weekly pay

401(k) with company match

Paid time off and benefits

Job summary

SRS Building Products in Madison, WI is seeking a Territory Manager to lead sales across a multi-million-dollar territory. You will drive growth by expanding the customer base, strengthening relationships, and collaborating with internal teams to deliver integrated roofing and building product solutions.

The role demands travel up to 50% (BD visits, trade shows) and a proven track record in B2B sales, with strong CRM and analytic skills to monitor performance and optimize strategies.

Qualifications

• Proven success managing a multi-million-dollar territory with year-over-year growth.
• Knowledge of residential and commercial construction; roofing/building product sales preferred.
• Managed business portfolios up to $15M.
• Skilled in developing and executing territory sales strategies.
• Strong relationship-building and communication skills.
• Customer-focused with a track record of satisfaction and retention.
• Effective in targeting, tracking, and closing sales with contractors, architects, and builders.
• Experienced in hosting promotions and educational events.
• Proficient in Outlook, Word, Excel; Agility ERP and EagleView a plus.
• Bilingual (English/Spanish) preferred, not required.
• Valid driver’s license and reliable transportation.
• Authorized to work in the U.S.; must pass background and drug screening.
• Skilled in sales tools and CRM systems.
• Comfortable using digital solutions to enhance sales and engagement.
• Knowledgeable about industry trends and competitive landscape.

Responsibilities

• Drive Sales Growth: Lead territory sales strategies to exceed revenue targets through proactive client engagement and team leadership.
• Enhance Customer Experience: Build and maintain strong client relationships, ensuring seamless service and satisfaction.
• Strategic Prospecting: Expand customer base via cold calls, networking, and targeted outreach.
• Leverage Market Intelligence: Monitor industry trends and competitor activity to refine strategies and identify growth opportunities.
• Collaborate Cross-Functionally: Partner with internal teams to deliver integrated, customer-focused solutions.
• Monitor Performance: Conduct business reviews and analyze data to optimize sales efforts.
• Represent at Events: Promote brand and build networks at trade shows and industry events.
• Champion Digital Tools: Drive adoption of digital resources to improve efficiency and sales effectiveness.

Skills

Territory sales leadership

Relationship building

CRM proficiency

Negotiation and closing

Analytical / data-driven

Proactive prospecting

Strong communication

Digital tools adoption

Education

Bachelor's degree in business, Marketing, or related field

Master's degree in business administration

Tools

Outlook

Word

Excel

Agility ERP

EagleView

CRM systems

Job description

SRS Building Products in Madison, WI is seeking a Territory Manager to lead sales across a multi-million-dollar territory. You will drive growth by expanding the customer base, strengthening relationships, and collaborating with internal teams to deliver integrated roofing and building product solutions.

The role demands travel up to 50% (BD visits, trade shows) and a proven track record in B2B sales, with strong CRM and analytic skills to monitor performance and optimize strategies.