Territory Manager

SRS Distribution; Madison (WI); Hybrid; USD 85,000 - 125,000; Full time

Job summary

SRS Building Products is seeking a Territory Manager to drive sales growth and strengthen customer relationships within a defined territory. You will collaborate with the Regional Sales Manager to maximize revenue opportunities and deliver measurable results in a multi-million-dollar territory.

This hybrid role involves significant travel (up to 50%) and requires strong prospecting, relationship-building, and data-driven decision making with contractors, architects, and builders.

Qualifications

• Proven success managing a multi-million-dollar territory with year-over-year growth.
• Knowledge of residential and commercial construction; roofing/building product sales experience preferred.
• Managed business portfolios up to $15M.
• Skilled in developing and executing territory sales strategies.
• Strong relationship-building and communication skills.
• Customer-focused with a track record of satisfaction and retention.
• Effective in targeting, tracking, and closing sales with contractors, architects, and builders.
• Experienced in hosting promotions and educational events.
• Bilingual (English/Spanish) preferred, not required.
• Valid driver\'s license and reliable transportation.
• Authorized to work in the U.S.; must pass background and drug screening.
• Skilled in sales tools and CRM systems.
• Comfortable using digital solutions to enhance sales and engagement.
• Knowledgeable about industry trends and competitive landscape.

Responsibilities

• Drive territory sales growth by leading sales strategies and team coordination.
• Build and maintain strong client relationships to ensure satisfaction.
• Prospect new customers through cold calls, networking, and targeted outreach.
• Monitor market trends and competitor activity to refine strategies.
• Collaborate with internal teams to deliver customer-focused solutions.
• Conduct business reviews and analyze data to optimize sales efforts.
• Represent the brand at trade shows and industry events.
• Drive adoption of digital tools to improve sales efficiency.

Skills

Territory management

Construction knowledge

Portfolio management

Strategic sales

Relationship building

Customer focus

Sales closing

Event hosting

Bilingual

Driver's license

Work authorization

CRM proficiency

Digital sales tools

Industry knowledge

Tools

Outlook

Word

Excel

Agility ERP

EagleView

Job description

Position Purpose:

The Territory Manager at SRS Building Products drives sales growth and strengthens customer relationships within a defined territory. This role maximizes revenue opportunities with existing customers and creates opportunities with new customers. By collaborating with internal teams and acting as a trusted partner, the manager ensures customer satisfaction and delivers measurable results in a multi-million-dollar territory.

Key Responsibilities:

• Drive Sales Growth: Lead territory sales strategies to exceed revenue targets through proactive client engagement and team leadership.
• Enhance Customer Experience: Build and maintain strong client relationships, ensuring seamless service and satisfaction.
• Strategic Prospecting: Expand customer base via cold calls, networking, and targeted outreach.
• Leverage Market Intelligence: Monitor industry trends and competitor activity to refine strategies and identify growth opportunities.
• Collaborate Cross-Functionally: Partner with internal teams to deliver integrated, customer-focused solutions.
• Monitor Performance: Conduct business reviews and analyze data to optimize sales efforts.
• Represent at Events: Promote brand and build networks at trade shows and industry events.
• Champion Digital Tools: Drive adoption of digital resources to improve efficiency and sales effectiveness.

Direct Manager Direct Reports:

As a Territory Manager at SRS Building Products, you will work in close partnership with the Regional Sales Manager to strategically drive sales performance and align with broader company goals. While not a direct supervisory role, this position provides indirect leadership and guidance to a team of sales representatives within the designated territory. In addition you will work closely with the Branch Manager to grow market share through a joint partnership.

Travel Requirements:

This position requires significant travel (up to 50%) within the assigned territory for customer visits, team meetings, and industry events.

Physical Requirements:

Combination of office-based tasks and fieldwork. Responsibilities include the ability to drive a personal vehicle for local travel within the designated territory. The role requires the capacity to remain seated at a desk and operate a computer for extended periods. Additionally, the ability to lift objects weighing up to 15 pounds is necessary. The company is committed to providing reasonable accommodations to enable individuals with disabilities to perform these essential functions, in accordance with the Americans with Disabilities Act (ADA).

Working Conditions:

The Territory Manager at SRS Building Products works in a hybrid role, combining office, remote, and frequent travel within the assigned territory. This fast-paced position requires strong multitasking skills, self-motivation, and discipline to drive strategic sales initiatives, meet deadlines, and build lasting client relationships. Success depends on proactive goal setting and adherence to schedules, contributing to the company's broader strategic objectives.

Minimum Qualifications:

• Qualifications & Experience: Proven success managing a multi-million-dollar territory with consistent year-over-year growth. Knowledge of residential and commercial construction; roofing/building product sales experience preferred.
• Managed business portfolios up to $15M.
• Skilled in developing and executing territory sales strategies.
• Strong relationship-building and communication skills.
• Customer-focused with a track record of satisfaction and retention.
• Effective in targeting, tracking, and closing sales with contractors, architects, and builders.
• Experienced in hosting promotions and educational events.
• Proficient in Outlook, Word, Excel; Agility ERP and EagleView a plus.
• Bilingual (English/Spanish) preferred, not required.
• Valid driver's license and reliable transportation.
• Authorized to work in the U.S.; must pass background and drug screening.
• Skilled in sales tools and CRM systems.
• Comfortable using digital solutions to enhance sales and engagement.
• Knowledgeable about industry trends and competitive landscape.

Preferred Qualifications:

• Sales Expertise: Skilled in consultative sales with a strong ability to anticipate client needs and spot market trends.
• Industry Experience: 5+ years in roofing/building products, specializing in territory management and strategic client relationships.
• CRM Proficiency: Advanced use of CRM tools to manage pipelines and enhance customer engagement.
• Strategic Execution: Proven success in aligning complex sales strategies with business goals to drive growth.
• Leadership: Effective cross-functional leader with a track record of influencing outcomes and fostering collaboration.
• Analytical Insight: Data-driven decision-maker with strong analytical skills to optimize sales performance.
• Networking: Active in industry associations to stay informed and increase visibility.
• Continuous Improvement: Dedicated to growth throug