Territory Lead - Employer & Union Partnerships

charliehealth; North Carolina; On-site; USD 90,000 - 160,000; Full time

Job summary

Charlie Health is seeking a seasoned Enterprise Partnerships Specialist in the United States (NC/SC/TN region) to drive go-to-market initiatives with labor unions, employers, and EAPs. You will cultivate relationships with labor and HR leaders, conduct outreach and educational sessions, and lead field engagements across priority markets.

This role requires 5–8+ years of sales experience in a startup environment, with a proven track record of meeting KPIs and overcoming access barriers to mental

Qualifications

• 5-8+ years proven sales experience; owning & overachieving KPIs is a plus.
• Experience selling to unions, employers, and Employee Assistance Programs (EAPs).
• Must thrive in a fast-paced startup; highly self-initiated with a strong win mindset.
• Ability to build relationships, educate, and collaborate with Labor.

Responsibilities

• Develop and operationalize a go-to-market strategy focused on Labor, Union, and Employer partners.
• Create, build, and manage relationships with Labor, Union, EAP stakeholders, HR leaders, and benefits managers across priority markets.
• Conduct cold outreach, host educational meetings, presentations, and outreach activities to raise awareness of Charlie Health's resources.
• In-person field outreach 3-4 days/week, leading meetings with employer-based stakeholders and community partners.
• Identify challenges in mental health access within corporate environments and collaborate with EAP providers to overcome barriers.
• Design tailored outreach strategies to engage HR teams, wellness coordinators, and employee resource groups.
• Deepen Charlie Health's penetration across existing Labor, Union, and Employer partnerships and collaborate on long-term initiatives.
• Attend and lead educational events for HR teams, corporate partners, and EAP providers to maintain engagement.
• Synthesize and share feedback from Labor, Union, and EAP partners to inform marketing/product strategies.
• Collaborate with internal teams to achieve go-to-market goals in the Employer channel.

Skills

Sales experience

Unions & EAPs

Startup environment

Job description

Charlie Health is seeking a seasoned Enterprise Partnerships Specialist in the United States (NC/SC/TN region) to drive go-to-market initiatives with labor unions, employers, and EAPs. You will cultivate relationships with labor and HR leaders, conduct outreach and educational sessions, and lead field engagements across priority markets.

This role requires 5–8+ years of sales experience in a startup environment, with a proven track record of meeting KPIs and overcoming access barriers to mental