Territory Farm Equipment & Tech Sales Account Manager

McFarlanes'

Sauk City (WI)

On-site

USD 55,000 - 90,000

Full time

2 days ago

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Benefits offered by this job

Health insurance with health savings

Dental

Vision

Life and disability insurances

401k with match

Paid Time Off

Paid holidays

Retail Service Center employeediscount

Employee assistance program

Job summary

McFarlane Mfg. Co. is seeking an External Job Posting Account Manager to sell agricultural, consumer, and construction equipment, technology, parts, and precision solutions to farm operations in the assigned territory.

The role emphasizes developing business plans, identifying new leads, and managing relationships with farm customers, while leveraging AGCO/Fuse, Fendt Connect, and Kubota Telematics to boost uptime and productivity. Strong travel and flexible hours required.

Qualifications

Bachelor’s degree in Agribusiness, Agricultural Economics, Marketing, Agronomy, or related field; or a minimum of 5 years of successful agricultural machinery or equipment sales experience.
Proven track record in consultative commercial sales, territory development, and contract negotiation.
Deep practical knowledge of production agriculture and modern equipment systems (Fendt, Massey Ferguson, Kubota).
Hands-on proficiency with connected farm technologies, including AGCO Fuse, Fendt Connect, and Kubota Telematics.
Strong understanding of agricultural finance, retail lease structures, municipal/commercial programs, and margin preservation.
Working familiarity with CRM platforms, mobile equipment appraisal tools, OEM dealer portals/configurators, and standard business software.
Excellent interpersonal, verbal, and written communication skills with the ability to build rapport with farm owners/operators.
Strong self-direction, time management, and organizational abilities to manage a demanding territory schedule.
Ability to work flexible, non-standard hours during peak spring planting and fall harvest seasons.
Valid driver’s license with an insurable driving record; ability to travel extensively throughout the sales territory.

Responsibilities

Develops and executes an annual territory business plan to achieve budgeted sales volume and protect gross margins.
Identifies, qualifies, and develops new sales leads while managing existing accounts with on-farm consultations and structured contact schedules.
Partners with producers to evaluate operational needs, recommending tailored equipment, financing, leasing, and risk management programs.
Drives onboarding and engagement with OEM digital ecosystems, enabling improved machine performance and productivity.
Coordinates and conducts structured in-field machine demonstrations to validate capability and payback.
Inspects and appraises trade-in equipment to protect margins and accelerate inventory turnover.
Collaborates with Parts, Service, PrecisionAg, and Finance to deliver seamless handoffs and lifecycle support.
Maintains CRM discipline by updating fleet profiles, logging activities, and tracking pipelines.
Strives for horizontal growth across all dealership offerings including service contracts.
Represents the dealership at local clinics, events, field days, and regional trade shows.
Completes mandatory AGCO and Kubota training curricula.
Operates and maintains company vehicle and demo equipment per policy.
Regular attendance is an essential function.