Automation Marketing Lead - Campaigns & Integrations

Prudent Technologies and Consulting, Inc.

Chicago (IL)

Hybrid

USD 90,000 - 120,000

Full time

2 days ago

Be an early applicant

Application generator

Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.

Get past ATS filters

Job summary

Prudent Technologies and Consulting, Inc. in Chicago seeks a Technical Marketing Lead to architect and implement automated customer journeys across CRM and marketing platforms, including lead nurturing, engagement, retention, and re-engagement.

You will configure low-code/no-code workflows, manage templates, and set triggers to optimize campaigns. The role collaborates with Marketing, Sales Operations, Product, and Technology teams to translate requirements into scalable automation, while

Qualifications

Experience building automated customer journeys across CRM and marketing platforms.
Experience administering CRM and marketing automation platforms.
Familiarity with APIs, webhooks, JSON payloads, and data flows.
Ability to translate business requirements into scalable automated journeys.
Comfortable working in a fast-paced cross-functional environment.

Responsibilities

Build and manage automated customer journeys across CRM and marketing platforms.
Install email templates in the marketing automation platform and set triggers.
Configure and administer low-code/no-code CRM and marketing workflows using drag-and-drop tools.
Create and maintain integrations and webhook-driven processes between CRM, marketing, contact center, and other apps.
Partner with Marketing, Sales Operations, Product, and Technology to translate requirements into scalable automated journeys.
Monitor and optimize automation performance, data quality, and customer engagement.